CORPORATE SOCIAL

RESPONSIBILITY

 Person going from one side of the canyon to the

other a lot of clouds like fog.
The point is going from one way of doing
business to another is very tough. Theres a lot
uncertainty. It takes a lot of skill, but we have to
lift ourselves beyond that, above the fog, and
thats not going to be a simple exercise.

 CSR is about seeing the forest, the fog, and

seeing how we can get on the other side, and
how we can be well-equipped for doing that.
So probably we need to develop additional
skills, knowledge, and understanding.

Message
The message is that whatever we do today will have an impact
on future generations. Its not just my kids or your kids or
somebody elses.

Its future generations.

We should not hope that the walls we build to protect ourselves
will be tall enough to protect our children. Only with very
conscious effort we can make the world for them a better
place to liveeven if we address our most selfish needs we
have to address the needs of the next generation. Thats what
CSR is about.

Definition of Corporate Social

Responsibility
CSR is about how companies manage the
business processes to produce an overall
positive impact on society.

Definition
Achieving commercial success in ways that
honor
ethical values
respect people, communities,

and the natural environment

Definitions: Practice
WBCSD (World Business Council for
Sustainable Development)
The continuing commitment by business
to behave ethically and contribute to
sustainable economic development while
improving the quality of life of the workforce
and their families as well as of the local
community and society.

Definitions: Concept
Philip Kotler & Nancy Lee (2005)
a commitment to improve community
well-being through discretionary business
practices and contributions of corporate
resources.

The Organization Business for Social responsibility Definition

Operating business in a manner that meet

or

exceeds

the

ethical,

legal,

Commercial, and public expectations that

society has of business.

Definition of CSR
The duty a corporation has to

create wealth by using means that

avoid harm to, protect, or
enhance societal assets

Corporate Social Initiatives

Corporate

Social

Initiatives

are

major

activities undertaken by a corporation to

support

social

Commitments
responsibility.

causes
to

and
corporate

to

fulfill
social

Corporate Social Responsibility (CSR) is a phenomenon

that evolves from charity and stewardship principle
reflects about business and society relationship over
time.

Corporate Social Responsibility Principles

The charity principle is the idea that

the wealthiest members of society
should be charitable toward those less
fortunate

Corporate Social Responsibility Principles

The stewardship principle is the idea that
business leaders have an obligation to see that
everyone, particularly those in need or at risk,
benefits from their firms actions
According to this view, corporate managers have

been placed in a position of public trust

The concept of CSR entails unilaterally and

voluntarily adoption of socio-environmental
policies

of

accommodate
concerns.

good

governance

socio-moral

and

that
ethical

 The underlying rational behind the concept of

CSR is that, since the business rely on the
society to operate and could not exist or
prosper in isolation,

Therefore in recognition of dependence, the

business is obliged for rendering mutual
benefits to the community as well.

CSR is a value added decision making

process of identifying and meeting the needs
and welfare based obligations of the internal
and

external

holders.

(direct&

indirect)

stake

CSR is industrys response to reassure society,

community,

population,

customers,

consumers,

investors, and public administration that the

business firms are sensitive to the socio- environment
concerns,
their managerial practices are transparent

and meeting all criterion of good governance,

they comply with government rules

and their business practices are ethically and morally

governed.

 Therefore, the concept today encompasses a wide range

of CSR initiatives including:
moral and ethical concerns,

good governance,

socially responsible investments and inventions,

ensuring well being of the society including environment,

care and respect for human rights

and affirmative action to law so as to legitimize their work

processes.

Corporate Social Responsibility (CSR)

CSR in Equation Form Is the Sum of:
Economic Responsibilities (Make a profit)
Legal Responsibilities (Obey the law)
Ethical Responsibilities (Be ethical)
Philanthropic Responsibilities (Good corporate
citizen)
CSR

Historical Perspective

From the 1950s to the present the concept of

CSR has gained considerable acceptance and
the meaning has been broadened to include
additional components

Corporate Social Responsibility (CSR)

Evolving Viewpoints
CSR considers the impact of the companys
actions on society (Bauer)
CSR requires decision makers to take actions
that protect and improve the welfare of
society as a whole along with their own
interests (Davis and Blomstrom

Drivers of CSR
The shrinking role of government
Demands for greater disclosure
Growing investor pressure
Competitive markets

Benefits of CSR
Strengthened brand positioning.
Enhanced corporate image.
Increased ability to attract, motivate, and retain
employees.
Increased sales and market share.
Increased appeal to investors and financial
analysts.

CSR also known as

Sustainable Development
Corporate Citizenship
Triple Bottom Line
Business Ethics
Sustainable Business Practices

Private Sector Perspective

Corporate Social Responsibility is not a
cosmetic; it must be rooted in our values. It
must make a difference to the way we do our
business.

CSR EXAMPLES

Kal Ke Liye Aaj Badlo is an inspiration to make a change, bring a meaningful

difference in our everyday lives, and rise above challenges however large they may
seem. While many of us find an uncertain road ahead, Mobilink sees the catalyst for
change in Pakistan's greatest asset its people.
Mobilink plays an active role in supporting community and social development in
Pakistan. Bringing a positive change in the communities we move in is upheld by a
belief that a company can only truly be successful when its values ensure a
responsible and progressive population.

..\CSR Vedios\Kal Ke Liye Aaj Badlo - YouTube.FLV

For details on the initiative, log on to www.mobilinkgsm.com/aajbadlo

CSR EXAMPLES
IBM UK - Reinventing Education
Partnership programme Interactions and
sharing of knowledge through a webbased technology - the Learning
Village software. Culture of openness
and sharing of good practice

CSR EXAMPLES
AVON - a partnership with Breakthrough
Breast Cancer, and its Breast Cancer Crusade
has raised over 10 million pounds since its
launch 12 years ago
..\CSR Vedios\Avon Walk Around the World
for Breast Cancer - YouTube.MP4

CSR EXAMPLES
TOIs Lead India campaign, campaign
for contribution towards educating the
poor...\Downloads\Video\TOI Lead India
- YouTube.FLV

CSR EXAMPLES
Unilever Pakistan

..\CSR Vedios\UNILEVER Pakistan - CSR

Film - YouTube.FLV

United Bank Limited (UBL) & the spirit of good

corporate citizenship
As a bank that has always upheld the spirit of giving
to its stakeholders, the customers & the society, UBL
is now taking a step further and asking its valued
customers to join hands with it & help strengthen its
role as a corporate citizen.
The corporate social responsibility that UBL has can
only be wholeheartedly served when its valued
customers come together with the bank in its
contribution towards the betterment of society.

Companies in trouble
Dasani mineral water (part of Coca-Cola).
Cokes sale was banned as the result of tests, including those by
the Indian government, which found high concentrations of
pesticides.
Communities in India , around Coca-Cola's bottling operations
are facing severe shortages of water as a result of the cola major
sucking huge amounts of water from the common groundwater
source.

Issues at NIKE

Nike Inc producer of footwear, clothing, equipment and

accessory products for the sports and athletic market.

Selling to approximately 19,000 retail accounts in the US,

and approximately 140 countries around the world.

Manufactures in China, Taiwan, Korea, Indonesia , Mexico as

well as in the US and in Italy.

People working - 58% young adults between 20 and 24 years

old, 83% - women.

Few have work-related skills when they arrive at the factory.

Issues at NIKE
Issue- unhealthy work environment
debates heated arguments, verbal abuse , 7.8% of
workers reported receiving unwelcome sexual
comments, and 3.3% reported being physically
abused.
In addition, sexual trade practices in recruitment and
promotion were reported

CSR A New Paradigm

To think comprehensively and systematically about
The role of business in development
The manner in which the business is conducted
Corporate Governance
Poverty alleviation
Corporate contribution to peace and war against terror
Business, government and civil society partnershipcommon ground and collective action

Thank You!