S. R.

Luthra Institute of
Management
PRESENTATION ON
A study of consumer awareness regarding ebanking system
Presented By

Under the Guidance of

Hardik Patel

Ms. Shahenaz Imam

En No-127500592079

Assistant. Professor

Introduction
Banks

are the most significant players in the Indian

financial market.
The

financial sector in India acts as the nervous

system for the nations economy and for its

economic development.
As

of 2011, the Indian economy ranked 10th in the

world at $1.8 trillion of GDP.

Industry profile
Global
National
State
PEST
Current

Trends

Major

Players

Major

Offerings

Company Profile
About Sarvodaya Sahakari Bank

Organogram

Divisions/ Departments

SWOT analysis

Literature Review

Consumer awareness

According to Birch and Young (1997) analyzed the consumer side

for e-banking and the results showed that consumers basically
seek for transactional efficiency, choice for core and non-core
banking products and access to competitive prices and returns.

Jeevan (2000) observed that the internet banking enables banks to

offer low cost and high value added financial services. US webcorporation argues that finally banks are finding that a
comprehensive online banking strategy is indispensable for
success in the increasingly competitive financial services market.

Cont

In the world of banking, the development of E-Banking has an

enormous effect on development of more flexible payment
methods and more user friendly banking services.

Recently, the banking industry was highly affected by the

technology evolution that transformed the way banks deliver
their services, using technologies such as automated teller
machines, phones, the Internet, credit cards, and electronic
cash. In line with global trends, electronic banking in Pakistan
has been undergoing many changes.

Research Methodology

Problem Statement

A study of consumer awareness regarding e-banking system

of Sarvodaya Sahakari bank Ltd.in Surat city

Research Objective

To identify Awareness and usage of E-banking channel at

Sarvodaya Sahakari Bank, Surat.

To identify customer preferences towards e-banking provided

by Sarvodaya Sahakari Bank in Surat.

To analyze the impact of demographic factor (Age, Education,

and occupation) on the popularity of E-banking.

Cont

Research Design

The research design adopted for this study is Descriptive

research.
Data

Collection

Primary Data

Primary data has been collected by the structured

questionnaire

Secondary Data

Cont
Sampling

design
Sample unit
Sampling technique:Non probability convenience sampling
Sample size:-200
Sampling frame

Limitation

of study

This study is limited only to the customers of the

Sarvodaya Sahakari Bank,Surat.

Due to subjectivity and beliefs of consumers, some

answers of the questionnaire may differ from the
reality.
9

Analysis
Are

you aware about e-Banking provided by

bank ?
Aware about internet banking

43%
57%

Yes
no

10

Cont
Usage/

non usage of e-banking?

Usage and non usage of e-banking

usage

44%

non usage

56%

11

Cont

According to you e-banking is more reliable compared

to traditional banking.

e-banking is more reliable

13%

8%
39%

15%
25%

Strongly agree
Agree
Can't say
Disagree
Strongly disagree

12

Findings

Some of demographic factors(age and qualification) have

impacts on popularity of e-banking.

It has been observed that only professionals and highly

educated and businessman are using channels of e-banking.

There is a difference between the awareness and use of the

e- banking channel of the bank. The customers are aware
with the different e- banking channel but they have not use
the particular e-banking channel of the bank.

Most of respondent who are using the e-banking channel are

agree with the safety and security of e-banking channel.
13

Conclusion
There

is still a lot for the banking system to make

reforms and train their customers for using
electronic channel for banking account.
Time is changing and we have passage of time
people are accepting technology but there is still a
lot of perceptual blocking which hampers the
growth. Its the normal tendency of a human not to
have changes and work on the old track, thats also
one of reasons for the slow acceptance of Ebanking.

14

Recommendations
Promotion

for E-banking will help in making

customer more aware about E-banking. It can be
done individually (for only Sarvodaya bank) as well
collectively (for all banks of Surat city by
Association of bank).

Some

of them argue that

E-banking has
complicated process and it is also not safe for this
providing them that details to be required and
provide their transaction safe and secure

15

Bibliography

Books

Donald R. Cooper & Pamela S.Schindler. Business Research

Methodology. Tata McGraw-hill Ltd, 2006.

Kothari, C R. Research Methodology. New Age

International(p) ltd., 2004.

Websites
http://www.sarvodayabank.com
http://www.bankinginfo.com.my/02_know_your_products/0205_usi
ng_echannels/overview.php
http://www.inntron.com/ebank.html

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