Escolar Documentos
Profissional Documentos
Cultura Documentos
Justin Sabo
Andy Browne
Jeff Weaver
Jeffrey Schafers III
Case Highlights
Traditional leader of handheld GPS
market
Innovative competition
Executive team in turmoil
Problem Statement
Alternative I:
Advantages
Disadvantages
Alternative II:
Advantages
Disadvantages
Alternative III:
Advantages
Disadvantages
Alternative IV:
Advantages
Disadvantages
Final Decision