GE MATRIX

Industry Analysis
Meanin
g
Industry
in India
Major
Players

FMCG products are the products that have quick

shelf turnover, at a low cost and dont require a
lot of thought , time and financial investment to
purchase

Fourth Largest sector in economy

Expected to grow to US $74 billion by 2018
Well Established Distribution Network
Competition between organized and
unorganized sector

Domestic : ITCL, Britannia, Dabur, Marico, Nirma

Foreign : Cadbury , Cargill, Coca Cola, Heinz,
HUL, Nestle, Pepsico, P&G

Hul : An Analysis
Incorporated in 1933,presence in 100 companies, more then 400 brands
Indias largest FMCG Company Headquartered in Mumbai

1931

HUL sets up its first subsidiary

1956

HUL offered 10%of its equity to Indian Public

1972

Acquired Lipton

1986

Brookebonds Acquisition

1986

Ponds Acquisition

2000

Modern Food Acquisition

Product Portfoli0
Surf
Rin
Lifebuoy
Lux
Domex
Vim

Clinic Shampoo
Vaseline
Kortex
Close-up
Huggies
Lakme

Kissan
Knorr
Annapoorna
Tea
Coffee
Gelato, Quality Walls

Househo
ld Care

Personal
Products

Food and
Beverag
es

Pure it water purifier

Pure IT

Lakme beauty saloon

Ayush Therapy Centre

Beauty
and
Wellness

Household CAre
Sub Segment

Brand

Remarks

Surf

Patented Technology,
Premium segment

Fabric Wash

Wheel

Largest Selling Indian

Detergent

Dish wash

Vim

First and Largest Dish

Washing Bar

Surface Cleaning

Domex
Lux

Personal Wash

Dove

Lifebuoy

Global Bran
Global
Brand:Premium,Skin
Friendly
Worlds largest selling
soap

PERsonal CAre
Sub Segment

Hair Care

Brand

Remarks

Clinic Shampoo

Indias Largest Selling

Shampoo

Sunsilk

Largest Beauty
Shampoo Brand

Ponds

Global Brand,First
Mover

Skin Care
Vaseline

Global Brand

Toothpaste

Close up

Indias First Gel

Deodorants

Axe,Rexona

Colour cosmetics

Lakme

Infant Care

Huggies

Feminine Care

Kortex

Clear Leader in
Deodorant segment
Natural Colorant
Late Entrant-Small
Player

Food and beverages

Sub Segment

Brand

Processed Foods

Knorr

Soups and Ready to

Cook

Kissan

Ketchup and Jam

Squeeze

Annapoorna
Beverages

Tea
Coffee

Ice Cream and Bakery

Products

Gelarto ,Quality Walls

Brain Food

Amaze

Remarks

Salt, Flour
Lipton,Taj,
Brookebond
Bru

Demographic
advantage of India

Health and Beauty

Segment

Brand

Pure-it

Creating New Market

Lakme Beauty Salons

Beauty and Wellness

Remarks

Moving from products

to services in
premium segment

Ayush Therapy Centre Moving from products

to services in
premium segment

Revenue share
Revenue Percentage

Soaps and
detergents

182

11

Personal Products

48

Beverages
Exports
Foods (Bakery)

26

Other Operations
Ice Creams

GE MATRIX
Low

Medium

High

Processed
Foods

Hair Care
Skin Care
Premium
Soaps
Deodorants

Soap
Mass Soaps

Oral
Laundry

Water

Sea Foods

Coffee Tea

High
FMCG
Market
Growth Medium

Low

HUL Sales Growth