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SECONDARY OBJECTIVES
SCOPE OF THE STUDY
The target area for the study is confined to Chennai
city
and the time constraint limits from conducting a
large-scale survey.
LIM ITA T IO N S O F T H E S T U D Y
The sample includes Small & Medium Enterprises
from four sectors only.
100 customers sample cannot be generalized to
entire universe.
The study is conducted only in Chennai city.
RESEARCH METHODOLOGY
Ø Research Design – Descriptive research
Ø Statistical tool –
Percentage Analysis
Weighted Average Method
Chi square Analysis
Population
The target population involves Small and Medium
S a m p le
T h e sa m p le size is 1 0 0 in clu d in g S m a lla n d M e d iu m