Escolar Documentos
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Cultura Documentos
NISHANT KEWALRAMANI
Portfolio Manager
Brain League IP Services Pvt. Ltd.
Copyright Protection
Design Protection
Trademark Protection
Patent Protection
Concept given by Kal Raustiala & Christopher Jon Sprigman
◦ Induced Obsolescence
◦ Anchoring
Induced Obsolescence-
◦ As design spreads its positional value grows.
◦ Exhaustion by popularity paves way for new
designs.
Anchoring-
◦ Latest trend communicated by flooding market.
COMBINATION OF TWO WORDS
•Idea/Expression Dichotomy
•Tangible Form
Cloth designs???
Shoe and accessories designs???
Any indication that uniquely identifies a
source of products
Consumers perspective
Armani
Louis Vuitton
Abercrombie and Fitch Ladder
• Fanciful
• Arbitrary
• Suggestive
• Descriptive
• Generic
Confusing similarity
◦ Likelihood of confusion
◦ Louis Vuitton v. S Malik CS case- Delhi HC
Epi leather trademark
Dilution
◦ Blurring
◦ Tarnishment
Fair Use
Unique design or packaging of a product
Requirements
New
Useful
Non obvious
Benefit sharing
FOR ANY QUERIES:
nishant@brainleague.com
THANK YOU!!!