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Brand Marketing Plan

How your brand can become a work of art ?

Your brand is your companys power base, its number one
asset. Developing a Brand Plan is designed to ensure that
your company delivers on its brand promise. It provides
companies with a guidebook for continually building,
measuring and enhancing brand value and helps you achieve
clarity of branding focus and direction.

I. Brand Marketing Objective

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{ My guide line:Define your mkt. objective then your communication

objective, in tune with your Brand Core, here on this slide when you use it in
your own presentation }

This is where you state what youre setting out to do.

Branding is about changing minds. Marketing is about
overcoming obstacles to sell. An objective is something
specific you want to accomplish. So a brand marketing
objective can be thought of as how youre going to
change customers minds about the obstacles that are
preventing them from buying your product.

Challenges

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{ My guide line:Your Brand Core is your difrentiator. It help you to stand

out. Make a separate postion in consumers mind. It should reflect in all your
communicationso list out those challenges you think company will face,
here on this slide when you use it in your own presentation }

Will this help the Co. to get new clients?

Is our customer is actually looking out for those
insights, while getting information?
How these insights will empower him for
employability?

II. Brand Promise

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{{You must be having THAT sentence which sum up your Brand

Identity. Please mention it ,here on this slide}

Make a one-sentence promise that matters to your audience, is

unique to your Company and above all believable. This promise
should indicate what your product is and whom its for.

III. Brand Attributes

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My guide line:SO what you are ? How you think, react, respond.
What are your characterasics?..do lmention it here on this}

These are wordsthink talking pointsfrom your brand

promise that are leveraged in your brand-building
communications

IV. Brand Category

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{ so where are you going to sell it? To whom you want to communicate? }

Your brand category helps you focus on where you are

competing for students,hosewives, investors, etc., and
where youre not.

V. Brand Positioning

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Example:

This campaign attempts to brand [xxx] as the

[message]

This is a one sentence positioning statement that shows how you are
different, better or more special than your competition. This is the message
you plan to put into the minds of potential students, investors, etc. when
they think of your Co.

VI. Positioning Anchors

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{how are you going to mkt. it? What is your proposition?

Please list out all that evidence here which support your
edge on your competitors.}

This is the evidence you supply to back up your promise

(especially useful for marketing and sales people). This
information is vital to your marketing efforts.

VII. Audience

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CSR ( customer satisfaction Report)

This is where you display your audience research and admissions

diagnostics

VIII. Advertising

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introducing the brand to potential customers

building the brand into the potential customer's landscape
tempting potential customers to give the brand a test
encouraging existing customers to buy the brand again/more often
strengthening relationships between customers & the brand

Heres where you would list all of your advertising placements. This data would
include the medium, vendor, description, size, execution date, due date, number of
impressions and cost. These efforts should align with both your audience and brand
message.

IX. Budget

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Branding: Rup. Xxxx this year.

TV : xxx
Radio : xxx
Press : xxx

Details how much money you are investing in this plan.

Typical Annual Operation Plan

(A.O.P)
A.O.P Parameters

Products

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