Escolar Documentos
Profissional Documentos
Cultura Documentos
History
Standing in business environment
Brands of coca cola
Mission
Vision
Values
Income Statement
Balance Sheet and Cash Flow
Workforce
Organization Chart
Value Chain Analysis
SWOT Analysis
Marketing Mix
Product Success and Drop
New Product
Degree of Risk
The way to Success
Income Statement (2010-2011)
Balance Sheet and Cash Flow (2010-2011)
Energy Drinks
Juices/Juice Drinks
Soft Drinks
Sports Drinks
Water
Other Drinks
2005
Percent
2004
Percent
Income Statement
)in millions(
)in millions(
Revenue
24,088
100.0%
23,104
100.0%
8,164
33.9%
8,195
35.5%
Interest Expense
220
0.9%
240
1.0%
Tax Expense
1,498
6.2%
1,818
7.9%
5,080
21.1%
4,872
21.1%
Net Income
5,080
21.1%
4,872
21.1%
$
)in millions(
21,962
4,847
CEO
President
Bottling
Invest/
Supply
Chain
CFO
President
Strategy
President
General
Counsel
Director
Human
Resources
President
of Eurasia
Group
President
European
Union
Market
President
of African
Group
President
Latin
America
Group
President
of Pacific
Group
Director
Public
Affairs/
Commun
-cation
SUPPLIER COSTS
Raw Materials
Fuel
Energy
Transportation
Truck Drivers
Truck Maintenance
Component Parts
Inspection
Storing
Warehouse
PRODUCTIONS COSTS
DISTRIBUTION COSTS
Loading
Shipping
Budgeting
Personnel
Internet
Trucking
Railroads
Fuel
Maintenance
Inventory System
Receiving
Plant Layout
Maintenance
Plant Location
Computer
R&D
Cost Accounting
Postage
Phone
Internet
Warranty
MANAGEMENT COSTS
Human Resources
Administration
Employee Benefits
Labor Relations
Managers
Employees
Finance and Legal
STRENGTHS
Brand equity/image & recognitionProduct distribution and worldwide networkSolid financial performance.One of the world's most recognized brandProduct diversification (water, juices, soft drinks,
sport drinks, etc)
.Co-operate identityInnovation-
WEAKNESSES
Credit ratingCustomer concentration, particularly in the US (Wal-Mart
accounts for more than 10% of Coca Cola's business in the US)
A lot of loyal Pepsi customers are not enough loyal Coca Cola
customers
.Does not enjoy the number one position in India, Pakistan-
OPPORTUNITIES
.Possible growing demand.Expansion Reaching all segmentsGlobalizationCatering to Health Consciousness of PeopleBottled water growth.Acquisitions of smaller playersTHREATS
Health Drinks Fruit Juice CompaniesKey competitors (Pepsi, etc)Commodity prices growth.Image perception in certain parts of the worldSmaller, more nimble operators/players-
Marketing mix
Product The Coca-Cola Company's products include beverage
concentrates and syrups. The business has over 300 brands of
beverages around the world. Coca-Cola is the most well known
trademark
Price
Competition-based pricing: Coca-Cola products are above or equal to its
. competitors' prices
Discount price: Coca-Cola products are often marked down during sale
.periods and special occasions
Promotion
Advertising: There are many television advertisements on
. Coca-Cola products
The company also uses the radio as another source of
.advertisement
Personal selling: Coca-Cola Company has a highly trained
sales team
Publicity: In 2003, Vanilla Coke was released to the media as
a news outlining. This helped The Coca-Cola Company to
. strengthen the image of the business's products
Placement
Indirect distribution: The Coca-Cola Company uses
intermediaries in its distribution. The company does not
. sell its products directly to its consumers
:Intensive distribution
Retail outlets
Small shops
Restaurants
Petrol stations
Newsagents
Schools
Sports
Entertainment venues
Degree of risk
High degree of risk for the entire world as it is likely that the product fails
for several reasons:
1- Went to the Coca-Cola Quote drink non-Arab world have been known to
cause non-Arab consumer reluctance to buy the product .
2- Taste of the product may not be likable to non-Arabs or non-familiar
Some Arab countries do not know anything about the product may cause a
loss of product .
3- The use of raisins in soft drinks may affect the taste of Coca-Cola .
4- The name of the product must be attractive to all the world's relationship
with Arab countries, in particular .
5- Publicity for the product design must be tailored to the nature of an
original English product
I believe in order to ensure the success of the product must test the market and this is - 1
through publicity of the product in all countries of the world .
2- Must be promotion by the suspense element of the consumer .
3- Interest in product name .
4- Attention to the packaging .
5- Must be an accurate test of the product where it is still the product to specific
markets to feel the pulse of the market and a limited period after that period will be
determining the success or failure of the product .
6- Control of consumer demand in all countries of the world to see the success of
propaganda and the willingness of consumers to know to receive the product in the
.market for consumption