For today

What?
Why?
What if?
How?
www.GuardingKids.com

For today

What?
Why?
What if?
How?
www.GuardingKids.com

What is Digital Reputation?

The impressions and perceptions

one gets of another based on online
content. This includes all digital
footprints.

www.GuardingKids.com

What is Digital Reputation?

Unfortunately, as
compared to being
offline, ones
digital reputation
may be formed by
a much less
www.GuardingKids.com

Why ?
What?

Why?
What if?
How?
www.GuardingKids.com

Lots of places to be

www.GuardingKids.com

boyd, danah. (2007). Why youth (heart) social network sites: The role of networked publics in
teenage social life. MacArthur Foundation Series on Digital Media Volume (ed. David
www.GuardingKids.com
Buckingham).
Cambridge, MA: MIT Press.

Once its out there

You CANT get it

back!

Online info can have a life of its own

www.GuardingKids.com

Amazing mind reader

www.GuardingKids.com

Private

=
Privacy

Anonymous Apps

Anonymous Apps

www.GuardingKids.com

www.GuardingKids.com

www.GuardingKids.com

www.GuardingKids.com

www.GuardingKids.com

A new survey from

Kaplan Test Prep
reveals that 82
percent of
admissions
officers use
Facebook in their
recruiting.

Thursday, March 3, 2011

21

(c) 2013, Russell A. Sabella, Ph.D.

Kaplan Test Prep

revealed that 24
percent of
respondents
reported using
Facebook or other
social networking
pages to research
an applicant.

Can employers use info

http://www.huffingtonpost.com/2013/04/20/employers-use-facebook-to-pre-screen-applicants_n_1441289.html

www.GuardingKids.com

What if ?
What?
Why?

What if?
How?
www.GuardingKids.com

Michael Phelps

Google Maps

28

(c) 2013, Russell A. Sabella, Ph.D.

http://thefacebookfired.wordpress.com/

www.GuardingKids.com

www.GuardingKids.com

http://thefacebookfired.wordpress.com/

www.GuardingKids.com

www.GuardingKids.com

www.GuardingKids.com

Sexting ..

Lies, lies, lies

If you loved me,
you will

Nobody will see it

except me.
It will only make
our relationship
stronger.
www.GuardingKids.com

For today
What?
Why?
What if?

How?
www.GuardingKids.com

How ?

Develop
Monitor
Repair

www.GuardingKids.com

How ?

www.GuardingKids.com

Like
companies,
we need to
create a
positive
buzz using
social
networking.

How to keep it positive?

Start offline:
Act as if
someone is
always
watching.
www.GuardingKids.com

Cameras are everywhere

www.GuardingKids.com

How to keep it positive?

www.GuardingKids.com

Get your own

domain name
now.

Post only
things that are
positive and
lots of it.

Have others
like or
compliment.

Choosing an email address

Choose an email address that reflects
well on your net reputation and
contributes to your personal brand.

screwhomework@studentmail.com

www.GuardingKids.com

Get their
approval
before
posting
a photo.
www.GuardingKids.com

Facebook

71

(c) 2013, Russell A. Sabella, Ph.D.

Know who you are publishing to

http://jayshep.com/facebook-privacy-simplified/
www.GuardingKids.com

Facebook Privacy/Security

www.GuardingKids.com

Facebook Privacy/Security

www.GuardingKids.com

Facebook Privacy/Security

www.GuardingKids.com

www.GuardingKids.com

Secure your accounts

Treat your
passwords like
your toothbrush.

www.GuardingKids.com

Before you Post

www.GuardingKids.com

Before your post

Who Should See

Your Stuff?

www.GuardingKids.com

Binary rule of posting

Nobody
Should
See It
www.GuardingKids.com

Binary rule of posting

Nobody
Should
See It
www.GuardingKids.com

Everybody
Should
See It

Choose the
Right
Communication
Channel

r
u
o
y
y
a
l
e
e
s
D
n
o
p
s
Re

www.GuardingKids.com

If you wouldnt say it

front of an audience,
dont say it online.

Monitor
Your Profiles

www.GuardingKids.com

www.GuardingKids.com

Monitor

www.GuardingKids.com

Repairing
your
Digital
Reputati
on
www.GuardingKids.com

Work with the person

directly, ask them to
remove offensive
content.

www.GuardingKids.com

Report and
work with ISP or
service provider
(Facebook,
Twitter, Google).

www.GuardingKids.com

Report Removal

www.GuardingKids.com

Request Removal

www.GuardingKids.com

Whatever you do ..

Do NOT retaliate!
www.GuardingKids.com

Stand up for
each other
(positive peer
pressure).
www.GuardingKids.com

Repairing

In
some
cases

www.GuardingKids.com

Repairing

e
m
o
s
r
n
e
I th
o se s
ca

www.GuardingKids.com

www.GuardingKids.com

www.GuardingKids.com

Summary

www.GuardingKids.com

Summary

www.GuardingKids.com