Social Media tools

Bert Van Wassenhove - Managing Director Amphion - iBert

digital
fuel

3-step model

Listen
Engage
Act
digital
fuel

3-step model
Listen
Determine Where Conversations are Happening
Make sure you cover all relevant channels
Social Networks / Online Communities: Twitter/Facebook
Social Bookmarking Sites/Social News Sites/Social Music Sites
Video & Photo Sharing Sites: YouTube/Flickr
SlideShare
Blogs and Forums / Discussion Boards
Consumer Review Sites
Wikis

digital
fuel

3-step model
Engage
Take part in the conversation
Disclose your identity
Start simple
Comment
Answer
Praise

Behave
Courteous
Open
Honest
Informed
24/7

digital
fuel

3-step model
Act
Ask yourself: WHY?
Viral buzz
Brand building
Sales
Build community

Choose your battlefield

digital
fuel

The Market
Monitor
Search:
Google
Topsy

Post-facts
search
and
analyse
Post-facts
search
and
analyse
Monitoring:
Analytics/Platforms:
what
what happened.
happened.

Google alerts Google analytics

Trackur
search
Google:
Postrank
Google: the
the best
best
search engine
engine
Social Mention (also
(also real-time)
real-time) Strutta
Topsy:
Topsy: add
add limited
limited analytics
analytics
Attentio
Mention:
adds
Social
Social
Mention:Track
adds more
more
Viral
Heat
performance
interpretation,
but
often
gets
interpretation,
but
often
gets itit
Radian6
Swix
wrong
wrong
Hubspot
Klout

Push Out

Spreadid

Manage Presence

Spredfast
Hootsuite
Tweetdeck
Strongmail

Lithium

digital
fuel

Topsy

digital
fuel

The Market
Push Out

Monitor
Pro-active
Pro-active monitoring
monitoring of
of
conversation:
conversation:
Analytics/Platforms:

Monitoring:
Spreadid
Google alerts Google
analytics
Google
Google Alerts:
Alerts: Sends
Sends messages
messages
Trackur
Postrank
when
when new
new search
search results
results are
are
Social Mention
found.
Strutta
found.
Trackur:
Attentio
Trackur: Free
Free simple
simple tracking
tracking
(save
(save searches)
searches)
Viral Heat
Track
performance
Advanced
Advanced tools:
tools: Add
Add intelligence
intelligence
Radian6
Swix
such
such as
as interpretation
interpretation of
of
Hubspot
Klout
sentiment, trends, etc.
Search:
Google
Topsy

Manage Presence

Spredfast
Hootsuite
Tweetdeck
Strongmail

sentiment, trends, etc.

Lithium

digital
fuel

Trackur

digital
fuel

The Market
Monitor

Push Out

Manage Presence

Analyze
Analyze the
the influence
influence of
of social
social on
on
your
your presence
presence
Spreadid

Monitoring:
Analytics/Platforms:
Google alerts Google analytics
Google
Google Analytics:
Analytics: Origin
Origin of
of
Trackur
Postrank
traffic,
traffic, popular
popular content
content in
in social,
social, ...
...
Social Mention
Postrank:
Strutta
Postrank: Monitor
Monitor how
how your
your
content
Attentio
content is
is spread
spread online.
online.
Strutta:
Strutta: Organize
Organize contests
contests and
and
Viral Heat
Track performance
track
track their
their social
social success
success
Radian6
Swix
Hubspot
Klout
Search:
Google
Topsy

Spredfast
Hootsuite
Tweetdeck
Strongmail

Lithium

digital
fuel

The Market
Monitor
Monitoring:
Analytics/Platforms:
Google alerts Google analytics
Trackur
Postrank
Social Mention
Strutta
Attentio
Viral Heat
Track performance
Radian6
Swix
Hubspot
Klout
Search:
Google
Topsy

Lithium

Push Out

Manage Presence

Spredfast
Hootsuite
Tweetdeck

Spreadid

Strongmail
Keep
Keep an
an eye
eye on
on your
your performance
performance

Swix:
Swix: AA social
social media
media dashboard
dashboard
Klout:
Klout: Your
Your position
position in
in social
social
media
media (could
(could be
be aa KPI)
KPI)

digital
fuel

Swix

digital
fuel

The Market
Monitor
Monitoring:
Analytics/Platforms:
Extend
Extend your
your reach
reach
Google alerts
Google
analytics
Trackur Spreadid:
Postrank
Stimulate
Stimulate online
online
Spreadid:
Social Mention
Strutta by
conversation
conversation
by mailing
mailing your
your
Attentio
fanbase
fanbase with
with news
news
Viral Heat
Track performance
Radian6
Swix
Hubspot
Klout
Search:
Google
Topsy

Push Out

Spreadid

Manage Presence

Spredfast
Hootsuite
Tweetdeck
Strongmail

Lithium

digital
fuel

Spreadid

!
A
F
L
A

digital
fuel

The Market
Monitor

Push Out
Manage
Manage your
your presence
presence and
and
Spreadid
Analytics/Platforms:
activity
activity

Monitoring:
Google alerts Google analytics
Spredfast:
Trackur
Spredfast: ...
...
Postrank
HootSuite:
Social Mention
HootSuite: Multiple
Multiple accounts,
accounts,
Strutta
multiple
multiple channels
channels and
and multiple
multiple
Attentio
users
users +
+ analytics
analytics
Viral Heat
Track performanceTweetdeck: Best live dashboard
Tweetdeck: Best live dashboard
Radian6
Swix
Hubspot
Klout
Search:
Google
Topsy

Manage Presence

Spredfast
Hootsuite
Tweetdeck
Strongmail

Lithium

digital
fuel

HootSuite

digital
fuel

How to start?
Combine a number of tools:
Analytics (analyse your own property)
Google analytics

Monitoring (monitor the outside world)

Responsive: Google
Pro-active: Trackur

Interaction:
Hootsuite

In a later stage replace Trackur by an advanced tool

Attentio
Viral Heat
Radian6
Hubspot

digital
fuel

Bedankt voor uw
We zien elkaar op Twitter: @ibert
aandacht

digital
fuel