Quick Pitch Tools

9 keys to success
Consistency

Passion

Experience

Leadership

Vision

Realism

Coachability

Tenacity

Commitment

Vision & Mission

A startup incubator's VISION could be:To
build an elaborate and supportive startup
ecosystem for student entrepreneurs.Som
ething like that.
SIMON SINEK: "PEOPLE DONT BUY WHA
T YOU DO, THEY BUY WHY YOU DO IT."

3Cs
Company

Competitors

Consumers

-What is the
companys
objective? (E.g.
cost in CRS to
achieve objective a
lot faster)
-How does this
align with its
mission, vision
and values?
- Who are its key
stakeholders?
(Members of the
society)

- Who are the

companys key
competitors?
-What are the key
points of difference (or
lack thereof, their
success stories)?
Learn how to react in
the environment!
Form hypothesis
develop sharper
solutions
-Where is the industry
tending?

- Where does growth

potential lie?
- What is the lifestyle
of this target
segment?
Market
Segmentation!
- How can he
company serve them
better (value-add)

C AP
1. Conceptualize:
1. Flow: a logical flow from the analysis a
nd a within the recommendations
2. Creative: A new catchy idea that will gr
ab attention and stick in minds
3. Detailed: An idea that is well researche
d and comprehensive
4. Impactful: An idea that has substantial,
positive impact on the case company

CAP

Adding Details by 5W1H

A concrete biz idea is never without details

Why: the most impt! The gist of pitching is to get your investors
buying in to why are you doing it.
-macro: market size, opportunities, trends
-micro: internal factors such as
-benefits
What:What is the core idea, An overview of the concept, key
features
Who: stakeholders; investors interests; consumers/employee/
suppliers
When: implementation timeline
Where: physical/ on-line channels manpower
How: marketing strategies

4Ps

CAP

Product:
- know the nature/features of your product/services
- Estimate product lifecycle
Place: Where to distribute so as to reach out
Price: VR impt!!!
- The key to win the market share
- Pricing strategies: skimming; penetration;
Promotion: what kind? Through what platform? Who
to seek sponsorship from? Who to collaborate with?

Presentation
Story---- Craft a story that stick
-Segmenting the presentation
-Creating a good flow
-Making the story memorable creat
e resonance between story and busine
ss

Flow template
Problem
Solution
Feature of products
Benefits (consumers&invest
ors)
5. Case studies (if have)
6. Recap
7. Call to action
1.
2.
3.
4.

Laddering
Emotional benefit

Consumer benefit

Product Benefit

Product Feature

Whats presentation
Presenting: selling your idea
1. Ooze passion: sound enthusiastic and truly believe i
n yourself:
2. Keep the flow: each slide must transition smoothly li
ke a story
3. Be clear and concise:
- Strike a balance between wordiness and presentation
-Dont read everything on the slide
-Describe main idea and keep the attention on you

Resources
For brainstorming:

http://www.springwise.com/
http://venturebeat.com/
http://betalist.com/
http://www.inc.com/
http://www.entrepreneur.com/
http://crazyaboutstartups.com/

Resources
For data-mining

-Global web Index

- Burson-Marsteller Consultancy
- GMID
- FROST AND SULLIVAN
- innovative ideas SPRINGWISE http://www.springwise.com/

- Product design innovation http://startupsthisishowdesignworks.com/

-Consumer trend psfk.com http://www.psfk.com/
-Consumer trendwatching.com http://trendwatching.com/asiapacific/
-Quick data mining visualizing.org http://visualising.org/
the big fours

Resources