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Store 2
Store 3
Store 4
70%
75%
55%
85%
20%
20%
35%
10%
% Buying both
10%
5%
10%
5%
Store 2
Store 3
Store 4
18%
27%
42%
13%
13%
18%
66%
4%
% Buying both
20%
14%
60%
6%
Store 2
Store 3
Store 4
500
700
1500
300
70%
75%
55%
85%
20%
20%
35%
10%
% Buying both
10%
5%
10%
5%
Store 2
Store 3
Store 4
%
of
ALL
INSTANT
NOODLES BUYERS
17%
23%
50%
10%
18%
27%
42%
13%
13%
18%
66%
4%
% Buying both
20%
14%
60%
6%
opposite
Nov
Dec
Total Qtr
STAPLES
30.40
28.63
29.05
88.08
F&V
20.00
20.72
18.69
59.41
9.73
10.68
11.02
31.44
BAKERY
6.39
6.54
9.78
22.72
8.84
8.72
8.22
25.78
FMCG
46.65
47.33
48.55
142.53
LIQUOR
29.68
28.73
39.02
97.43
APPAREL
6.17
5.16
6.51
17.84
E&E
0.84
0.48
0.66
1.98
HWP
9.55
9.28
10.06
28.90
COMMON
0.38
0.39
0.43
1.20
168.65
166.66
181.99
517.30
TOTAL
Nov
Dec
Total Qtr
STAPLES
18.0%
17.2%
16.0%
17.0%
F&V
11.9%
12.4%
10.3%
11.5%
5.8%
6.4%
6.1%
6.1%
BAKERY
3.8%
3.9%
5.4%
4.4%
5.2%
5.2%
4.5%
5.0%
FMCG
27.7%
28.4%
26.7%
27.6%
LIQUOR
17.6%
17.2%
21.4%
18.8%
APPAREL
3.7%
3.1%
3.6%
3.4%
E&E
0.5%
0.3%
0.4%
0.4%
HWP
5.7%
5.6%
5.5%
5.6%
COMMON
0.2%
0.2%
0.2%
0.2%
Sales:
Row% - For each category, what is the contribution from each month?
Turnaround Hyper Store
Oct
Nov
Dec
Total Qtr
STAPLES
34.5%
32.5%
33.0%
100.0%
F&V
33.7%
34.9%
31.5%
100.0%
31.0%
34.0%
35.1%
100.0%
BAKERY
28.1%
28.8%
43.1%
100.0%
34.3%
33.8%
31.9%
100.0%
FMCG
32.7%
33.2%
34.1%
100.0%
LIQUOR
30.5%
29.5%
40.1%
100.0%
APPAREL
34.6%
28.9%
36.5%
100.0%
E&E
42.6%
24.2%
33.3%
100.0%
HWP
33.1%
32.1%
34.8%
100.0%
COMMON
31.8%
32.4%
35.8%
100.0%
Sales:
Mode
Measures of Dispersion Range, Standard Deviation
Looking at data over a period of time as a trend
Correlation and Causality
At what price did you sell the soaps? the person wants to hear one
number. How does the shopkeeper respond?
- Maybe, he will give the typical price of a soap bar sold
- Maybe, he will give some number that represents the middle
of all
the prices
- Maybe, he will give the most frequent price at which they have been sold
In all cases, he is trying to give a number that somehow represents the
centre of all the prices at which the soap bars have been sold (i.e. a
Measure of Central Tendency)
Arithmetic Mean
- Most commonly used Measure of Central Tendency
- Tries to give the centre of the data by computing the sum of
numbers and dividing it with the number of numbers
- So, in our example, it is (Sum of prices of 10 soap bars)/10,
i.e. Rs 210/10 = Rs 21
STEP 2: Since there are 10 soap bars sold (i.e. an even number of
soap bars sold), there are two middle numbers the 5 th and the 6th ones
Rs 10, Rs 10, Rs 15, Rs 20,
Rs 20, Rs 20,
Since the maximum number (four) of soaps have been sold at Rs 20,
Mode will be Rs 20.
A set of data can have one or more Modes
the month
If you are asked for a one number to give an answer to the question:
At what prices are wrist watches sold from this shop?
Which measure of Central Tendency will you use Mean, Median or
Mode?
Units sold
43
32
31
If you are asked for a one number to give an answer to the question:
At what price are branded potato wafers sold from this outlet?
Which measure of Central Tendency will you use Mean, Median or
Mode?
Size of footwear
Units sold
3 or below
30
40
75
50
75
60
9 or above
20
Store 1
Store 2
Store 3
Store 4
3000
500
700
1500
300
70%
75%
55%
85%
20%
20%
35%
10%
% Buying both
10%
5%
10%
5%
Store 1
Store 2
Store 3
Store 4
3000
500
700
1500
300
65%
70%
75%
55%
85%
27%
20%
20%
35%
10%
% Buying both
8%
10%
5%
10%
5%
Measures of Dispersion
Lot of times, a single number (Mean, Median or Mode) does not lead
Outlet 1
Outlet 2
Outlet 3
Rs 890
Rs 886
Rs 891
Arithmetic Mean.
Outlet 2
Outlet 3
Rs 890
Rs 886
Rs 891
Range
Rs 2500
Rs 99,500
Rs 7,500
Standard Deviation
Rs 22.40
Rs 255.90
Rs 98.20
Assignment 2
In the catchment area of a store, 1000 people were asked some questions in a
survey. All 1000 people themselves shop for day-to-day household items,
belong in the age group of 21 45 yrs, and are housewives or single
earning members.
They were asked to agree or disagree with a statement I love buying day-to-day
items from modern format outlets rather than going to traditional Kirana stores
in a five point scale:
Of the 1000 people responding to this question, the mean score obtained was 3.1
out of 5. What can you conclude from this?
Assignment 2
If you are now given the following distribution:
Assignment 2
We may need to look at an output like:
110
100
120
140
170
150
160
190
200
10
190
SALES
110
100
120
110
140
120
170
143
150
153
160
160
190
167
200
183
10
190
193
Also, there can be two variables that move mostly in opposite directions
For example, the Power of the engine and Mileage of the car mostly, cars with
higher Power would have lower Mileage.
Assignment 3: Correlations
Correlations between the Sales of product categories:
Assignment 3: Correlations
Correlations between the Sales of product categories:
STAPLES
CORRELATIONS
STAPLES
F&V
BAKERY
FMCG
LIQUOR
F&V
D&F
FMCG
LIQUOR
1.00
0.63
0.62
0.37
0.68
0.96
-0.18
0.63
1.00
0.39
-0.24
0.83
0.73
-0.29
0.62
0.39
1.00
0.61
0.15
0.61
0.15
0.37
-0.24
0.61
1.00
-0.32
0.31
0.56
0.68
0.83
0.15
-0.32
1.00
0.71
-0.39
0.96
0.73
0.61
0.31
0.71
1.00
-0.06
-0.18
-0.29
0.15
0.56
-0.39
-0.06
1.00
generally a high positive correlation but does it mean increase in Brand Imagery would lead to increase in Brand Usage?
NO!
THANK YOU!