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SEMIOTICS
Chapter 15
Introduction
Semiotics is one
approach to analysing
and interpreting
qualitative data
Semiotics
Semiotics
Semiotics
Signs
Semiotics
Semiotics defined
Semiotics
Semiotics concepts
Semiotics
Semiotics
Semiotics
Semiotics
For example, consider the road code only someone who can read the road
signs correctly is allowed to obtain a
drivers licence
Semiotics
10
Semiotics
11
Syntagmatic analysis
Semiotics
12
Paradigmatic analysis
Semiotics
13
Polysemy
Semiotics
14
Semiotics
15
Questions to ask:
Possible sources of X:
Objects (visual semiosis):
Gesture (bodily semiosis):
Speech (verbal semiosis):
Semiotics
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Critique of semiotics
Semiotics
17