Escolar Documentos
Profissional Documentos
Cultura Documentos
International Recruitment
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1. Ethnocentric Approach
important decisions for the subsidiaries and expect the subsidiaries to implement them
and report back to all functional managers at headquarters level
Therefore it sources HR for subsidiaries from its own countries or the country where
headquarters are situated
When a company follows the strategy of choosing only from the citizens of the parent
country to work in host nations, it is called anethnocentric approach. Normally, higherlevel foreign positions are filled with expatriate employees from the parent country. The
general rationale behind the ethnocentric approach is that the staff from the parent
country would represent the interests of the headquarters effectively and link well with
the parent country.
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1. Ethnocentric Approach
Ex- Procter & Gamble, Philips, Samsung
Philips filled important vacancies by Dutch nationals before 1990s as it was a Dutch
Company
3. Parent country nationals when work in foreign they are more committed
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1. Ethnocentric Approach
When Should MNCs Prefer Parent Country Nationals:
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1. Ethnocentric Approach
Advantages:
Disadvantages:
2. Decline in morale
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2. Polycentric Approach
These executives formulate the strategies based on the mission and vision of
subsidiary, design product based on host country's environment
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2. Polycentric Approach
Social Responsibility
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2. Polycentric Approach
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2. Polycentric Approach
Advantages
Less Cost of HR
Cultural fit
Employee retention
Appreciation by people
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2. Polycentric Approach
Disadvantages
Limits mobility
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Similarly MNCs sources the prospective employees within the region in which
subsidiary is located
Ex- Bata (India) Ltd sources its employees from south east Asian regions
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Culture fit
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Under this approach the entire world is just like a single country for MNCs
MNCs source for the best prospective employees in terms of suitability from entire
world
When a company adopts the strategy of recruiting the most suitable persons for the
positions available in it, irrespective of their nationalities, it is called a geocentric
approach.
Ex Ms. Indra Nooyi, the Indian national appointed as a CEO of Pepsi Cola Ltd, Many
European MNCs follow this approach
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Intensifying Competition
Technological Revolution
Increasing Migration
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Maturity Stage
Customer Awareness
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Advatages
Competent Pool
Shared Learning
Core Competencies
Reduction in Resentment
Transpatriates
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