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Group Member
Nyanapriyaa
818934
Goh Chaun Meng
818010
Chai Meei Tyng
818219
Marketing
(pre-design) Identification of market opportunities
(pre-design) Identification of customer needs
(pre-design) Identification of target pricing
(post-design) Promotion of a product
Design
Product quality
Development time
Development capability
Manufacturing
Production system
Supply chain
INTRODUCTION
Engineering design and product development are the sources of competitive
advantage for companies facing increasing competitive pressures in local and
overseas markets.
It contributes to our understanding on the influence of the companys context of the
processes in engineering design and product development.
This study concentrates on
The processes of product development of Finisar (M).
Role of the engineering design function and its relationship with other aspects of
the manufacturing operation.
Problem Statements
Obsolete models engineering design process and product development in
Finisar.
Undefined Finisars specific features of the engineering design as well
as product development process in Finisar and the project context.
.Undefined practices is being implemented by Finisar and the
constraints that may impede their adoption.
Research Aims
To develop and improved models of the processes in engineering design
and product development in Finisar.
Objectives:
1. To identify the Finisars specific features of the engineering design and
product development process in Finisar and their project context.
2. To identify the extent to which recommended practices are
implemented by Finisar and the constraints that may impede their
adoption.
Team and supply management activities during new product development(NPD) development phase
Identify opportunities
Evaluate and prioritize products
Allocate resources and plan timing
Complete pre-project planning
Reflect on the results and the process
Intermission 1
Design Methods
Technique of analysis, synthesis, decision making, modelling, etc., applicable to
any product or technology.
There are also techniques and areas of knowledge - stress analysis,
telecommunication analysis, electronics, etc. - which are discipline dependent.
Methods have also been categorized as being either creative (or intuitive) or
rational ( formal or discursive) in nature.
Creative methods seek to externalize design thinking, whereas rational methods
aim to formalize certain procedures of design.
The choice of method depends on the skills and background of the designer and the
nature of the problem.
Economics
Trade-offs
Time pressure
Dynamics
Details
Intermission 2
Project definition by senior management; establish project organization, including project leader and team
selection; and project planning, including plans and budgets.
Execution Phase
Project control mechanisms, including routine reporting; frequent (e.g. weekly) control and recovery
planning meetings, regular (e.g. monthly) or key milestone project review and budget review meetings;
resource planning and project organization review; and client liaison.
Post Project
Front-End Processes
o Early in the product development program where the main direction is
established, the project costs are at their lowest, with costs much higher at
the later stages.
o Opportunity costs associated with the impact on sales life, market share,
initial pricing premium and the cost reduction learning curve are incurred :
o Eliminating early problems and making superior design trade-offs will also
avoid downstream design changes and lead to improved designs and higher
quality products
Integrate
d
Process
Organiza
tion
Strategy
Strategy
Technol
ogy
Manage
ment
Modeling
and
Analysis
Technol
ogy
Technol
Manage
ogy
ment
Manage
ment
Manageme
nt &
Decision
Making
Evaluating Projects
Step 1: Identify market opportunities
Step 2: Evaluate opportunities
Competitive
Strategy
Product
platforms
Perspectiv
es
of
Evaluation
Technological
trajectories
Market
segmentation
Competitive Strategy
Defines the companys approach to markets and
competitors reputation
Cost
leadership
Technology
Leadership
Design Specification
Comprehensive specification of the project and design requirements should be
established prior to the commencement of the main project phases.
A control document which reflects changes in the definition of the product is
prepared as the project progresses. Other empirical research has concurred that the
specifications used in industry are typically inadequate for their intended purpose.
This evaluation exercise also identifies this problem in specific cases, but not to
the same extent in general.
Discussion
This study has described the findings of the analysis undertaken to benchmark
the case study of Finisar s' product design and development projects against
the recommendations of best practice.
Some areas of best practice - Marketing and Project Initiation, Project
Management, and Management and Decision Making - were found to be almost
universally applicable to this case study in Finisar (M).
Due to the general nature, these recommendations have been found to be too
broadly stated to provide guidance which is sufficiently detailed for effective
application.
Tunable Laser
VCSELs and Detectors
Optical Transponder
Optical Transceivers
Reference
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Design. Productivity Press, Cambridge, Massachusetts.
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BSI. (1991) BS 7373: The Preparation of Specifications. British Standards Institution, London.
Cross,N. (1989) Engineering Design Methods. John Wiley & Sons, Chichester.
French,M. (1985) Conceptual Designfor Engineers. Design Council, London.
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