CSR,

its relationship and

responsibility to
sustainability
By :
Vishal Verma
(12609207)
Humayun Rais

Corporate Social Responsibility

It is about the integration of social, environmental, and economic

considerations into the decision-making structures and processes of
business

It is about engaging shareholders and other stakeholders and collaborating

with them to more effectively manage potential risks and build credibility
and trust in society

Not only complying with the law in a due diligent way but also about taking
account of societys needs and finding more effective ways to satisfy
existing and anticipated demands in order to build more sustainable
businesses

Benefits of CSR

Stronger Financial Performance and Profitability

operational efficiencies can be achieved through reducing energy and
materials as input factors for production

Enhanced Employee Relations, Productivity and Innovation

increasing the commitment and motivation of employees to become
more innovative and productive

Improved Reputation and Branding

helps a company to position itself in the marketplace as a company that is
more responsible and more sustainable than its competitors

Stronger Relations Within Communities Through Stakeholder

Engagement
the way that a company engages, involves, and collaborates with its
stakeholders including shareholders, employees, debtholders,
suppliers, customers, communities, non-governmental organizations,
and governments

Sustainability

meeting the needs of the present without compromising the ability of

future generations to meet their needs

an organizations activities, that demonstrate the inclusion of social and

environmental concerns in business operations and in interactions with
stakeholders

creating long-term consumer and employee value by not only creating a

"green" strategy aimed towards the natural environment, but taking into
consideration every dimension of how a business operates in the social,
cultural, and economic environment.

also formulating strategies to build a company that fosters longevity

through transparencyand proper employee development.

Sustainable development rests on 3

fundamental pillars :

Relation between CSR &

Sustainable Development

CSR an integral part of sustainable development

The basic idea to incorporate the sustainability aspect into

business management should be grounded in the ethical belief
of give and take to maintain a successful company in the longterm

CSR is to be used as social strand of the Sustainable

Development concept which is mainly built on a sound
stakeholder approach.

In 2000, IBM looked at their water usage at plants

(US)and set a goal for savings. Eight years later, water initiatives
in the microelectronics manufacturing operations achieved a 2.4
percent savings rate, translating to a savings of 1,214

thousand cubic meters (TCM) of water

reduced the number of its distribution points from 100

to 40, lowering costs by 23 percent and reducing
carbon dioxide emissions by 15 percent, which
equates to 100,000 tons per year