Business Intelligence (BI)

Overview

What is Business Intelligence?

Business Intelligence enables the business to make
intelligent, fact-based decisions

Aggregate
Data

Database, Data Mart, Data

Warehouse, ETL Tools,
Integration Tools

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Present
Data

Reporting Tools,
Dashboards, Static
Reports, Mobile Reporting,
OLAP Cubes

Enrich
Data

Add Context to Create

Information, Descriptive
Statistics, Benchmarks,
Variance to Plan or LY

Inform a
Decision

Decisions are Fact-based

and Data-driven

CPU Content, Performance, Usability

Content

Performance

The business determines the what, BI enables the how

Minimize report creation and collection times (near zero)

Usability

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Delivery Method Push vs Pull

Medium Excel, PDF, Dashboard, Cube, Mobile Device
Simple churning/ Extraction
Complexity

How Important is BI? (1/3)

Top 10 Business and Technology Priorities for 2015:
1. Computing Everywhere
2. The Internet of Things
3. 3-D Printing
4. Advanced, Pervasive and Invisible Analytic (BI)
5. Context-Rich Systems
6. Smart Machines
7. Cloud/Client Computing
8. Software-Defined Applications and Infrastructure
9. Web-Scale IT
10. Risk-Based Security and Self-Protection
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Source: Gartners Top 10 Strategic Tech Trends for 2015

How Important is BI? (2/3)

Page 5

Source: Forrester's Top 15 Emerging Technologies

Why is Business Intelligence So Important? (3/3)

Time
Data

Opinion
(aka Best Professional
Judgment)
Making Business
Decisions is a Balance

In the absence of data, business decisions are often made in haste without
grounds
With Business Intelligence, we can get data in a timely manner.

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Major BI Trends

Visual data discovery and self-service:

Cloud-based BI:

Mobile BI:

Big data and little data:

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. as per TDWI Executive Summit

BI technologies will be the most important to
any organization in the next 3 years?
Predictive Analytics
2. Visualization/Dashboards
3. Master Data Management
4. The Cloud
5. Analytic Databases
6. Mobile BI
7. Open Source
8. Text Analytics
1.

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TDWI Analytics Maturity Model

Page 9

Advanced Analytics / Predictive

Analytics

Data Mining
Regression
Monte Carlo Simulation
Statistically Significant
Predicting Customer Behavior

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Churn/Attrition
Purchases
Profiling

BI Today vs Tomorrow

BI today is like reading the newspaper

BI reporting tool on top of a data warehouse that loads nightly and

produces historical reporting

BI tomorrow will focus more on real-time events and

predicting tomorrows headlines

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Retail Analytics

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Market Basket Analytics

Text Analytics
Customer Segmentation/Clustering
Tailored Product Assortments
Inventory Forecasting

Examples of BI

Amazon.com and NetFlix

Collaborative Filtering tries to predict other items a customer
may want to purchase based on whats in their shopping cart
and the purchasing behaviors of other customers

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What is Text Analytics?

turning unstructured customer comments into actionable
insights
finding nuggets of insight in text data that will improve our
business
From Wikipedia:
a set of linguistic, statistical, and machine learning
techniques that model and structure the information content
of textual sources for business intelligence, exploratory data
analysis, research, or investigation
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Unstructured Text Processing?

Facebook
Page
Twitter
Page

Customer Sat
Survey
Comments

Call
Center
Notes,
Voice

Services
Quality

Competitors
Facebook
Pages
Email
Blogs

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Cost Friendliness

Public Web Sites,

Discussion Boards,
Product Reviews
Adhoc
Feedback

Alerts,
Real-time
Action

What is Information Governance?

Information Governance
PREVENTS

Garbage
Out

Garbage
In
BY
ENCOMPASSING
Data Stewardship
Data Quality

Report Governance
Metric Governance

Data Governance
Master Data Management
Data Stewards for Master Data Hubs
Customer, Vendor, Product, Location, Employee, G/L Accounts

CREATING SIGNIFICANT
BUSINESS VALUE
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BI Technologies

Analytic Databases

DB2
Oracle
SQL Server

Teradata
Netezza

Vertica
Aster Data
Par Accel
Greenplum

Semantic Databases
(TIDE)

BI is a consolidating industry

Oracle: Siebel, Hyperion, Brio, Sun

SAP: Business Objects, Sybase
IBM: Cognos, SPSS, Coremetrics, Unica, Netezza
EMC: Greenplum
HP: Vertica
Teradata: Aster Data

Independent
Reporting

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vendors: MicroStrategy, Informatica, SAS

standards determined mainly by Microsoft, Apple and Adobe

Thank You

Q&A