Competitive Analysis for

MeraMedicare
By:
Jayan Joseph

Objective of the Analysis

To Identify the Top Competitors in the
online healthcare domain.
To acquire details about the offerings
made by competitors online.
To study their online presence as a
whole (i.e. in terms of web-traffic,
page-ranking etc.)

Top Competitors
1mg.com

Medidart.com

Medplusmart.com

Offerings made by
1mg.com

Drugs available according to specific ailments and medical conditions and

also available according to class, i.e Analgestics, Vaccines, Vitamins,
Minerals,etc

The substitute generic medicines selected is shown with the % loss/ profit
of money.

Mode of action, Dosage, Common side effects, and patients health related
awareness is also being attention

One can determine different drug interaction, i.e if a patient is already on a

medication, and also interaction on consumption of alcohol. Quick reports
available.

Mobile app available. Features like finding generic substitutes, medicines

home deliveries/ availability shown by accessing location.

More customer oriented. Details provided in the form of FAQs- prescription

needed, but substitutes of the same salt can be accessed.

Offerings made by
Medidart.com

More customer oriented. Precise Details provided in the form of FAQs

It can find and book an appointment with a doctor near you location.

Medicines are delivered only when prescriptions are provided.

Medicine information regarding Side effects, Drug interaction,

Precautions are provided.

Substitutes available, but with medical recommendation.

Can be used to compare health insurance plan and get free quotes.

Recent discoveries of drugs, awareness about various diseases and its

home remedies, health benefiting advices offered in the resource
section.

Mobile app available.

Offerings made by
Medplusmart.com

Broad categories of products from chocolates, cosmetics, baby care, to

food and Nutrition, Medicines, are available here

The substitute generic medicines selected is shown with the % loss/

profit of money.

Extra information on Mode of action, Dosage, Common side effects,

Precautions, storage, missing a

Dose query, and Therapeutic classification provided.

Mobile app available.

One can also call to place an order (Toll free number)

Online Presence amongst

Competitors
Competitor
s
/
Web
metrics

1mg.co Medidart.c
m
om

Medplusmart.
com

Meramedicare.
com

Page Rank
(India)

2,574

4,863

2,529

32,991

Search Traffic
%

19.3%

32.5%

23.8%

20%

Daily Time
on site per
visitor

3:21

2:10

5:09

3:34

Bounce Rate
%

38.3

52.8%

43.1%

37.1%

Audience
Geography

India
(94.1%)
&
U.S.A
(1.3%)

India
(96.2%)
&
U.S.A
(2.1%)

India (97.2%)
&
U.S.A
(1.4%)

India (100%)

Social-Media Presence
amongst Competitors
Competitor
s
/
Social
media metrics

1mg.co Medidart.c Medplusmart.

m
om
com

Meramedicare.
com

Facebook
(Likes)

72,859

N.A

734

N.A

Google +
(Followers)

203

200

15

80

Twitter
(Followers)

642

49

1253

287

Recommendations
More customer friendly user interface needed on
website. (e.g., placing an order on the competitors
website is much easy)
Pay attention to the following important factors to
increase competitiveness over the internet
Page Rank
Inbound Linking Domains
Indexed Pages
Overall Meta Data Optimization
Navigation Structure & Calls-to-Action
Social Media Efforts
PPC (Pay-per-click research) Efforts/ budget/ keywords