SHOPPING TOURISM

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Presented by
 Geethu Rebecca John
 Jisna.P.J
 Shyam
 Sandeep.C.P
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 INTRODUCTION
 One among the most common and an enjoyable activity
undertaken by people on holiday
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 Major attraction and basic motivation for travel

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 New found levels of mobility have resulted in increased

shopping in places far away from people’s home
communities
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 With new innovations and, as societies has become more
mobile, opportunities have opened up for people to travel,
often over overseas, to shop.
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WHY DO TOURISTS SHOP?
 Stress-free time to shop -- the beneficiaries are central
business districts, stores in or near hotels, airport shops,
malls near convention centers.
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 Priceand value -- tourists may feel they are getting a better

deal than they would at home
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 A gift or an obligation
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 Extending the travel experience -- they shop to remember

the destination or trip.
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 Appealing environment -- attractive shopping destination,

good retail mix and great food.
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 Get in on the tourist trade by merchandising your tourist-
targeted offerings with the traveler in mind.
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 An irresistible little something as a remembrance from their

visit or a gift for the folks back home.
RELATIONSHIP BETWEEN
SHOPPING & TOURISM
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According to Butler (1991), there are two kinds of
relationships
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 The primary purpose of the tourist trip is to shop.

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 Shopping is done as a secondary activity during a trip

which might be motivated primarily by something
other than shopping (e.g. sunbathing, ecotourism,
etc).
SHOPPING AS A FORM OF
TOURISM
 Shopping as the primary reason for taking a trip is an
important factor for millions of travelers each year.
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 Mc Cormick’s study (2001) --51% of travelers surveyed

said shopping was the primary or secondary purpose of
one or more trips during the previous year.
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 Travel Industry Association of America (2001), estimated

that 47% of all shopping person-trips were taken by
travelers who claimed shopping as their primary or
secondary reason for travelling.
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Three primary factors, as the driving forces behind shopping,
as a primary reason for travel

 The merchandise being sought

 The destination selected
 The price advantages
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 Merchandise being sought:
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qThere is a distinct group of
 tourists who choose a destination
 because of a textile production
technique.

qCrippen calls this form of

tourism ‘textourism’ or specialized
tourism featuring textiles as a sole
element.

qMexico has become a famous

shopping of the best handicraft
shopping .
 The Destination:
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 Dozens of places around the world have developed into

well-known tourist shopping destinations, either
purposefully planned to be such or by default simply
because they offered products that people found
desirable.
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 For example, Venice is perhaps best known for its hand

blown glass and Hong Kong for its electronics.
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 Price Advantages:
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 According to Keown (1989), relative prices are one of the

most influential factors in generating shopping tourism.
He hypothesized that the cheaper the prices in the
destination, the more popular the destination would be for
shopping.
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 Thailand is an emerging shopping destination, which has

grown in popularity in recent years in part as a result of
its good value and low cost.
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TYPES OF SHOPPING 
TOURISM
 Cross-border Shopping
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 Shopping as a Vacation Activity

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 Shopping as tourism policy and promotional strategy

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 Cross-border Shopping:
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 This consumer activity takes place near international

boundaries and contains elements of all three factors –
merchandise, destination and price.
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 Directly related to the long established notion of

outshopping, defined as people shopping outside their
home environments or communities
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 Economic, Legal and Social differences on opposite sides

of an international border create conditions that appeal to
many types of tourists.
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 Shopping as a Vacation Activity
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qShopping is the most common

and an enjoyable activity
undertaken by people on holiday

qIndustry Research confirms that

shopping is the number one
vacation activity in the United
States, which amounted to more
than US$50 billion in tourists
spending, with 40% being
generated by foreign visitors
Shopping as tourism policy and promotional strategy
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 Many destinations have begun initiating major shopping

promotional campaigns and adopted retailing and tourist
shopping as official policies
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 Shopping policies have been altered.
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 In relation to promotional policies, two kinds of alliances

have developed in the shopping arena in recent years.
a. alliances between retailers and bus companies, tour
operators, hotels and even airlines.
b.shopping alliance adopts the chamber of commerce model
that is widespread through much of the developed
world.
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 Reasons for shopping on most recent trips
(in percentages)

Something to do 22
Wanted to buy something for other people 21
Had an event or holiday for which needed to buy  15
something
Wanted a souvenir of the trip 13
Like to shop/always shop on a trip 12
Friends/relatives took me shopping 6
Lower prices/save money 6

Wanted to buy items unique to the 4

destination/authentic goods
Different selection of stores than those at home 3

Source: Travel Industry Association of America(2001)

 SHOPPING VENUES &
CONTEXTS
 Souvenir shops
 Supermarkets/ Grocery Stores and Clothing Stores
 Department Stores
 Malls
 Outlet Centers
 Airports
 Railway Stations & Harbors
 Duty-free Shops
 Museums & Heritage sites
 Special events & Theme parks
 Craft Villages
 Street Vendors
Upcoming shopping mall projects

 Lulu Cochin Mall

 The Souk, Kochi

 Grand Cochin

 The Forum Cochin

 Abad Nucleus

 Summit Mall

 Metro One

 Park View Mall

 Admiral Plaza
Lulu cochin mall
 Upcoming shopping mall in Kochi.
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 Built on an area of 2,000,000 sq. ft.

More than 240 renowned outlets
including food courts, restaurants,
family entertainment zones and a
seven-screen Multiplex.
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 Located in Edappally, one of the prime

locations at the meeting point of
three key Highways, National
Highway 47 (India), National
Highway 17 (India), and the Kochi
by-pass the Mall is going to be
landmark for the state of Kerala and
its people.
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Some special features on Lulu Cochin Mall
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 Car Parking space for over 1000 vehicles in

the basement
 Surface parking for 2000 vehicles
 Majestic Central Atrium with translucent
roof
 Escalators
 Fountains
 Vertical Circulation from the basement
upwards travelators and panoramic
elevators
 Easy access and exit
 Spacious indoor walkways
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CONCLUSION
REFERENCES
THANK
YOU