Role of Marketing Manager

(Introduction to MBAs on
Marketing management)
Delighting the Customers

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• Each slide followed by relevant pictures

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 Marketing manager
Conceptualizing New product
• Product Innovation
• Product designing
• Conceptualizing the New product
• Understanding the pulse of the Market
• Exploring the need of the customers
• Understanding the market dynamism ,
changing Taste and preferences of Customers

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 Marketing Manager as the
Rational Dreamer/ Visualizer

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 Role of Marketing Manager
Determining the Price
• Cost of new product
• Price Fixation
• Offering Discounts
• Price comparison
• Sales estimation
• Profit estimation
• Market Penetration / Price skimming

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Glimpse on Pricing
Techniques

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 Role of Marketing Manager in
Channel Development
• Direct Marketing
• Sales and marketing through middlemen
• Sales and marketing through the internet
• Sales and marketing through company
owned retail outlet
• Strategy for domestic market or for the
foreign market
• Decision of two tier or three tier ,
middleman network
• Marketing through networking
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 Must Have Understanding of E-
Business
• Customer relationship management
• Database Marketing
• E-Commerce
• Advertising and communication through the internet
• Interactive adverting
• Ordering and Payment settlement through internet
• Security and password issues in e-Business

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An Understanding of E-
Business

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 Role of Marketing Manager
Promotion of a Product
• New product launching strategy
• Discounts, offer and timing of launching
• Branding
• Advertising
• Publicity
• Sales promotion
• Positioning and Differentiation

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 Act Like HR Executive
• Fixing Sales Target
• Manpower requirement for sales
• Training and motivation of staff
• Appraisal and promotion of the sales
and marketing staff
• Motivation and job enrichment of
sales and marketing people
• Reward, compensation, promotion
and transfer of the staff
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 Act Like Finance Manager
• Cost estimation of new product development,
production and promotion in the market
• Profitability , BEP and ratio analysis
• Analyzing the Income statement and Balance sheet in
term of receivable, inventory management, bad debt,
duties, insurance, assets, productivity and efficiency in
business operation.
• Preparing budget
• Determine Credit period and expedite collection
• Calculation of Selling through loan and installment

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 Act Like a Social Server
• Providing employment
• Giving value for money
• Sponsoring program and events
• Serving the Bottom of the pyramid

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Social and Environmental
Issues

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 Marketing Manager should be
comfortable with Statistical Analysis
and Marketing survey

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• www.pricepointpartners.com/.../diamond_chart.jpg
• www.marketingteacher.com/.../pricing_lesson.gif
• http://www.starfirehomes.com/jsl/userdata/img/sfh-pricing-strategy.bmp
• www.buzzle.com/img/articleImages/58810-5med.jpg
• i.ehow.com/images/GlobalPhoto/Articles/486034...
• http://marketingmo.com/common/files/pricing.jpg
• http://www.hansonmarketing.net/Channel/files/chart-channels2.jpg
• http://www.bluemonitor.com/images/graph_03.gif
• www.beegamax.com/.../features/communication.jpg
• http://www.masternewmedia.org/images/simple_3D_man_by_alexandro_350.jpg
• http://www.springwise.com/pix/2006/marketing.jpg
• www.training-dev.com/images/IB1827.jpg
• http://beyondrewards.ca/Images/Training%20and%20Development.jpg

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