LOCAL INDUSTRY PROJECT

“ Study of Pavement Tiles & Concrete Block

Industry in Jodhpur ”

Presented by:-
Virendra Ratnoo
 Objectives
 To find out the Structure of the Industry
 To find out the Manufacturing Process &
Problems related to the Industry and give
Recommendations

2
 Data source
Primary data
 Personal interview with Pavement Tiles & Concrete
Block Manufacturers
 Personal interview with Contractors
Secondary data
 Information given by UIT, PWD, Jodhpur Contractors
Association
Data universe
 15 Pavement Tiles & Concrete Block Manufacturers
Sample size
 15 Pavement Tiles & Concrete Block Manufacturers
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 Pavement Tiles
Designs Difference between
Ceramic Tiles & Pavement Tiles
1. Size
2. Thickness
3. Cost
4. Raw material
5. Design
6. Use
7. Price
Pavement Tiles
8. Profit

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Manufacturing variety of Pavement
Tile & Concrete Block
Pavement Tile
 Size - 25cm * 25cm [Length : Width ]
20cm * 20cm
 Thickness - 60mm & 80mm

Concrete block
 Size - 30cm *15cm * 30cm [Length : Width : Height ]
30cm *15cm *40cm
30cm *20cm+25cm *30cm
2
5
Different Pavement Tile Grades
M 20
 Material Mixture 1 : 1 : 2 [Cement : Sand : Course Aggregate]
 Compressive Strength = 150 k.g./cm2
M 25
 Material Mixture 1 : 2 : 3 [Cement : Sand : Course Aggregate]
 Compressive Strength = 300 k.g./cm2
M 30
 Material Mixture 1 : 2 : 4 [Cement : Sand : Course Aggregate]
 Compressive Strength = 400 k.g./cm2

Course Aggregate:- Marble powder, Grit, Color & All extra elements 6
 Major Manufacturers
1. Ambay Construction Com.
2. Ammu Tiles
3. H. M.Tiles
4. Hari Tiles
5. J. K. Tiles
6. Jay Tiles
7. Lucky Tiles
8. M/s B.S.Solanki Builders
9. M/s Jagdish Singh
10. M/s Ramesh Kachwaha
11. Narayan & Company
12. Navya Tiles
13. Prerna Tiles
14. Sarda Tiles
15. Shastri Cement Udyog 7
Questions Related to the Industry
Raw Material
Types of Tiles
Manufacturing Processing
Labour
Technology
Product Storage
Market
Competitors
Production
Problems 8
 Monthly Production of Pavement Tiles
& Concrete Blocks (In units)
Company Name Pavement Tiles Concrete Blocks
Ambay Construction Com. 1,25,000 20,000
Ammu Tiles 25,000 5,000
H. M.Tiles 30,000 5,000
Hari Tiles 30,000 5,000
J. K. Tiles 50,000 6,000
Jay Tiles 25,000 5,000
Lucky Tiles 30,000 5,000
M/s B.S.Solanki Builders 1,00,000 15,000
M/s Jagdish Singh 80,000 10,000
M/s Ramesh Kachwaha 1,00,000 15,000
Narayan & Company 50,000 2,000
Navya Tiles 1,50,000 30,000
Prerna Tiles 30,000 4,000
Sarda Tiles 15,000 2,000
Shastri Cement Udyog 75,000 15,000
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Total 9,15,000 1,44,000
 % share of Pavement
Tiles Market

10.0%
12.0%
14.0%
16.0%
18.0%

0.0%
2.0%
4.0%
6.0%
8.0%
Ambay
Construction
Ammu Tiles

H. M.Tiles

Hari Tiles

J. K. Tiles

Jay Tiles

Lucky Tiles
Pavement tiles

M/s
B.S.Solanki
M/s Jagdish
Singh
Market Share

Comapany Name
M/s Ramesh
Kachwaha
Narayan &
Company
Market Share

Concrete block

Navya Tiles

Prerna Tiles

Sarda Tiles
Shastri
Cement
0.0%
5.0%
10.0%
15.0%
20.0%
25.0%

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% share of Concrete
blocks
 Market Distribution
Company Name Contractors Retail Shops
Ambay Construction Com. 100% 0%
Ammu Tiles 100% 0%
H. M.Tiles 100% 0%
Hari Tiles 100% 0%
J. K. Tiles 100% 0%
Jay Tiles 100% 0%
Lucky Tiles 75% 25%
M/s B.S.Solanki Builders 100% 0%
M/s Jagdish Singh 100% 0%
M/s Ramesh Kachwaha 100% 0%
Narayan & Company 100% 0%
Navya Tiles 20% 80%
Prerna Tiles 0% 100%
Sarda Tiles 20% 80%
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Shastri Cement Udyog 70% 30%
 Retail Market Share of Companies
Retail Market Share of Companies

12% 4%
6% Lucky Tiles

16% Navya Tiles

Prerna Tiles

Sarda Tiles

Shastri Cement Udyog

62%

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 Market Share Through the Contractors
Market Share Through the Contractors

140000
120000
100000
Quantity (units)

80000
60000
40000
20000
0

Company Name
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 Other Aspects of the Industry
 Company Name Labour Machinery
Skilled Unskilled Hydraulic press

Ambay Construction Com. 3 10 3

Ammu Tiles 1 4 1
H. M.Tiles 1 3 1
Hari Tiles 1 5 1
J. K. Tiles 4 12 4
Jay Tiles 1 5 1
Lucky Tiles 1 4 1
M/s B.S.Solanki Builders 4 9 3
M/s Jagdish Singh 2 7 2
M/s Ramesh Kachwaha 2 9 2
Narayan & Company 3 7 3
Navya Tiles 3 12 3
Prerna Tiles 2 5 2
Sarda Tiles 1 3 1
Shastri Cement Udyog 2 8 2
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Total 31 103 30
Major Problems Related to the Industry
Major Problem faced by the Pavement Tiles Manufacturing units

9
8
7
No. of Companies facing

6
5
4
3
2
1
0
Traportation Power cut Labour Attrition Water supply
Major Problem
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Jodhpur Contractors Association
Mr. Mula Ram Mr. Naresh Shankla
Mr. Ramesh Kachawaha Mr. Man Singh
Mr. Jagdish Panwar Mr. Jugal Kishor
Mr. Dunger Singh Solanki Mr. Jaswant Singh
Mr. Mahipal Singh Mr. Chagni Ram Gahlot
Mr. Narayan Ram Mr. Prakash Gahlot
Mr. Salim Chauhan Mr. Mana Ram Vishnoi
Mr. Pappu Singh Gahlot Mr. Shanti Lal Gahlot
Mr. Narendra Solanki Mr. Ashok Gahlot

Contractor & Manufacturer Contractor only

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 SWOT Analysis
Strengths Opportunities
 Low gestation period  Growing at faster rate
 No requirement of huge  New designs after certain
investment period
 Easy availability of labour  Exploitation of huge
 Set up cost is covered in potential
short time
Weaknesses Threats
 Less profit  Cut throat competition
 No Extra services given  Mushrooming of
 No Technological manufacturing plant
Upgradation  Problem related to the
 No efficient use of available infrastructure
labour 17
 Finding
Oligopoly Industry at local level
B2B
Consumption in domestic market & near by areas
BOOM in the Industry
Many contractors becoming Manufacturer to
exploit the opportunities
Lack of infrastructure is the biggest problem
Set up is cost covered in short time

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 Recommendations
Efficient use of Labours & Machinery.
Set up single unit for Cost Effectiveness.
Manufacturing unit should be closer to the
market.
Technical training provided by Manufacturer
for cost efficient Manufacturing.
Seek Market outsides of Jodhpur.

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Thank You
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