JET AIRWAYS –JOY OF FLYING

HOW WOULD JET AIRWAYS PROMOTE

ITSELF WITH LOW INVESTMENT

 Presented By:

 Avinash Kashyap ( 20090179)

 C. Pandiyan ( 20090114)
 Deepak Taneja (20090116)
 Navneet Katoch ( 20090132)
 S.Anil Rao (20090148)
INTRODUCTION
 Jet Airways (INDIA) Private Limited is India’s
Leading Private Airline.

 It Boast a Market Share of about 28 Percent.

 It Carries about Seven million Passengers a

year.

 Its Reputation for Punctuality and

Outstanding Service Attracts a Large
Customers.
KEY DATES
 1993: Jet Airways Begins Domestics
operations Flying Boeing 737 Jets.

 1997: Kuwait Airways and Gulf Air Sell their

Stakes in Jet Airways.

 2004: The First International Services is

started.

 2007: Acquired Air Sahara and re-Launched it

as Jet Lite.
FLEETS OF AIRCRAFTS IT INCLUDED
IT HAS 84 AIRCRAFTS
 Airbus 330-200 - (12)
 Atr72-500 - (14)
 Boieng737-700 - (13)
 Boieng737-800 - (33)
 Boieng737-900 - (2)
 Boieng737-300er - (10)

 *Included that have been leased to other airlines

MAJOR
COMPETITORS:
 International Market:
- British Airways
- Emirates Airline

 Domestic Market:
- King Fisher
- Indian Airlines
- Indigo
- Go Air
MARKETING STRATEGY: JET AIRWAYS
 Market Segmentation:
- Economic Class
- Business Class
- Premium Class

 Target Customers
- Business Class
- Economic Class(Jet Lite)
MARKET SHARE
RECENT PROBLEMS:
 In Oct 2008 around 1900 employees were
fired out of which 800 were laid off.

 Strike was supported by Politicians, staff and

public.

 Due to it, later these employees were taken

back.
RECENT PROBLEMS(CONT.)
 N.A.G( NATIONAL AVIATORS GUILD )
formed on 24th July claiming a membership of
680. (Trade Union Of Jet)

 Due to which 2 Senior pilots were fired.

 On 23rd august (NAG) warned that they would

go on strike from Sept. 7th if both the pilots
are not reinstated.

 Fortunately on 13th Sept. after “loss of crores

and goodwill” strikes ended.
STRIKE: A HUGE LOSS
From 8th to 13th September:

 Jet Airways lost 200 crores in just five days.

 Cancellation of 134 domestic and 32

international flights.

 Average passenger per day dropped from

23000/day to 14000/day.
STRIKE : A HUGE LOSS
 Due to Strikes Jet had to:

 Accommodate passengers on the other

carriers.

 Other Passengers were refunded of their

airfare.

 Goodwill was Lost.

SWOT ANALYSIS: STRENGTHS
 Market Driver.

 Experience Exceeding 16 years.

 Largest fleet size.

WEAKNESSES
 Loosing domestic share.

 Weak brand promotion.

 Strikes.
OPPOURTUNITIES
 Untapped air cargo market.

 Scope in International market.

 Service and tourism.

THREATS
 Strong competitors.

 Fuel price hike.

 Overseas market competition.

RECOMMENDATION OF OUR
RESEARCH
 Offering Free Tickets

 Concessional Fares for Students

 Corporate Deal Offers

 Customer Relationship Management

Activities