1)Critical thinking and reasoning: more specifically,

• analyzing critically the tasks of marketing under

contemporary conditions, and examining the major
functions that comprise the marketing task;
• evaluating various types of strategies that can be employed
in guiding marketing activity, and
• developing an awareness of the major types of problems
faced by organizations, with an emphasis on sound
approaches to effective decisions.
2)Marketing knowledge and conception
3)International perspective
 10 minutes for review and attendance
 5 minutes for media watch
 40 minutes for lecture/ discussion/activity/presentation
 5 minutes for take home activity
• Course Materials
• Marketing Management:Kotler, Keller, Koshy and Jha-South Asian
Perspective(Pearson Ed.)
• Marketing Management : Ramaswamy and Namakumari(MacMillan)
• Marketing In India(Cases and readings): S.Neelamegham(Vikas Pub.)
• Marketing Concepts and cases:Etzel,Walker,Stanton,Pandit-SIE(Tata
McGraw)
• Marketing Management:Lal, Quelch,Rangan-SIE(Tata McGraw Hill)
• Marketing Management:Kumar, Meenakshi( Vikas Publishing)
• Global Marketing Management:Lee,Carter(Oxford University Press)
• Marketing Management(ICFAI CMR)
• Day-to-day Power point slides
• Handouts
• http://www.bized.co.uk
• http://www.marketingpower.com
• http://www.oup.com
• http://www.knowthis.com
• http://www.marketingteacher.com
• http://www.hbsp.harvard.edu
• http://www.tutor2u.net
• www.wikipedia.com
• http://www.businessworld.in/content/view/900/955
• http://www.cba.uni.edu/slides/ /
• http://www.learnmarketing.net/slides.htm
• www.allaboutmarketing.com,
• www.wikipedia.org,
• www.swlearning.com/marketing,
• www.allaboutbranding.com,
• www.businessweek.com,
• Business standard
• Business week
• Domain-b.com
• http://www.businessandeconomy.org/sresult.asp?sin=videos&pageno=1
• www.traininglibrary.com,
• www.prenhall.com/chet_kotler_marketing,
• www.businessworld.com,,
• ocw.mit.edu/OcwWeb/Sloan-School-of-Management,
• www.icmr.icfai.org/casestudies.
• http://faculty.lebow.drexel.edu/RosenbloomB/
• http://www.imds.iupui.edu/imds/M200bb.shtml
• http://www.docstoc.com/docs/273319/Lecture-2-ch-2b
• http://people.bath.ac.uk/cg255/
http://highered.mcgraw-hill.com/sites/0070887292/student_view0/additional_video_cases.html
• http://marketingmix.tripod.com/#(for cases and presentations)
• http://people.senecac.on.ca/tim.richardson/MRK106/outline106a.htm(fpr power points)
Class Participation and Discussion
 This is a READING, THINKING, AND

DISCUSSION INTENSIVE course.

 It is critical that you READ and THINK ABOUT

the assigned task PRIOR to each class.

 Do not be reluctant to voice your opinion.
What do you know about marketing?
 Marketing is an organizational function and a
set of processes for creating, communicating
and delivering value to customers and for
managing customer relationships in ways that
benefit the organization and its stakeholders.

(The American Marketing Association)

For an organization of your choice, study in detail
how it has changed its product offering over time
in response to various changes in market demand