Annotating School

Magazines.
BY JAMES LEACH

The use of
serifs on the
font of the
masthead
makes the
magazine
appear more
formal. As a
result it makes
the school
appear more
professional. It
lets the reader
know what kind
of school it is.

By using a
curvaceous font; it
connotes
sophistication.

A primary
colour that is
used in the
magazine is
dark green;
which is
associated with
money,
therefore is
linked with
success. Also,
we link the
colour green
with safety,
consequently, it
reassures
students that
they will be
safe in this
school.

The high angled shot of

somebody smiling into the
camera creates an image
in the readers head, of the
college have a relaxed
atmosphere as people are
friendly. Also, as it is trying
to advertise itself to people
who are moving on to a
new part of education, they
do not want it to appear a
daunting experience.
Therefore, by using a highangled shot, it gives the
reader a feeling of power
and gives them the
impression that it is not as
a difficult experience as
you are looking down upon
it. Instead of looking up at
it, which would make
college seem like a harder
task.

When talking about the typography of the masthead. You

could say that they use a style similar to that of someones
hand writing. This means that people will relate to the
magazine more, as they recognise and element of
themselves in it. Also, it makes the college seem more
relaxed and informal if it in the style of handwriting, as it is
more natural.

With the use of

central image and the
mans costume in it. It
gives the image of
the university being
cool due to his
costume. As a result,
it means you
associate the
magazine with being
cool, giving it a good
impression, just by
the central image.

The name campus life

is a niche group, for
those who are at
university. As a result,
for those it applies to
and those who buy it, it
makes them feel part of
the group and makes
them feel as if they
belong to them. This
The heavy use of
encourages the to buy
black and white
it.
connotes that it is a
mature magazine,
therefore making it
clear who there target
audience is. Also as it
is targeting an age
group that is just
becoming represented
as an adult, it is
important that the
magazine draws the
target audience in as