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Industry
Distribution Channels
Multiple specialists
Variety stores
Independent specialists
Mail order
Department stores
Discount/factory outlets
Others *
m
1,829
1,173
1,166
338
483
828
1083
6,901
%
26.5
17.0
16.9
4.9
7.0
12.0
15.7
100
SWOT Analysis
Strengths
Developed economy and therefore easy access to stores, well educated staff and a legislation that allows
7 working days a week.
Mature market, businesses know what they are doing
Low entry barriers: low set up costs and therefore low risk
The economy as a whole is in a state of steady growth, which will ensure stable demand and
consumption.
Weaknesses
U.K. shifted from a sellers to a buyers market, resulting in more competition, requiring firms to offer the best
value for money.
The average price in the clothing market has fallen by 3% in the last two years
Mature market, danger of complacency by businesses
Higher costs in UK rent, labour and transport.
Opportunities
Threats
Demand for formal outwear has fallen due to a relaxation in dress codes and a changed working environment.
Growth in designer wear has threatened demand for high-street wear.
Competition from new overseas entrants e.g. GAP, Hennes and Zara
Ageing population means that the age market of 15-24 the most frequent buyers of clothes is getting smaller.
Slower growth in school wear consumption has threatened suppliers.
The increasing popularity of out-of-town retail parks and catalogue companies (such as Matalan and
Littlewoods) are steering shoppers away from the town centre.
Higher disposable income in homes, but money now being spent on DIY, mobile phones, electrical goods
and leisure
Finding strong competition in its newest venture, Internet shopping
Lots of changes in the industry. For example Boo.com a web clothes shopping page, which went bust. This is
unchartered territory.
Presentation Group:
Andrew Bowden
James Brailey
Jennie Capps
Ed Elderfield
Laura Hankins
James Streeter