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What is SWOT ANALYSIS?
INDICATORS OF SWOT:
INDICATORS OF SWOT:
WEAKNESSES of a product or
services
-High price
-poor quality/service
-Weak management
-Lack of skilled worker
-Irregular supply
-Unattractive design
-High costs of production
INDICATORS OF SWOT:
OPPORTUNITIES of a product or
service
-Big demand for the product/service
-Favorable government
policy/support
-Scarcity of the product/services
-Poor quality of existing product
-Absence of product/service
-Possibilities of god profits
INDICATORS OF SWOT:
LINKAGES OF RESOURCES
Backward and Forward Linkages
Enterprises which have established
a strong growth future can increase
their efficiency or profitability
through backward and forward
integration.