ocial Media

for NonGovernmental
Organisations
Mercy Relief
Priscilla Ng Bei Si, A0131974B
Chua Sock Yii, A0131220H
Teo Wan Yu, A0130115A
Tho Bei Yi Joey, A0130362W

Outline of Presentation
1

Background
Background information
information of
of Mercy
Mercy Relief
Relief

Evaluation of current social media

platforms

How Stackla can value add

Broad overview of proposed module

Outline of Presentation
1

Background information of Mercy Relief

Evaluation
Evaluation of
of current
current social
social media
media
platforms
platforms

How Stackla can value add

Broad overview of proposed module

Outline of Presentation
1

Background information of Mercy Relief

Evaluation of current social media

platforms

How
How Stackla
Stackla can
can value
value add
add

Broad overview of proposed module

Outline of Presentation
1

Background information of Mercy Relief

Evaluation of current social media

platforms

How Stackla can value add

Broad
Broad overview
overview of
of proposed
proposed module
module

Background Information

Helped

23 countries

Mercy Relief renders help to..

DISASTER-STRICKEN AREAS

Any relevant historical information.

Original assumptions that are no longer valid.

Mercy Relief helps to..

IMPROVES LIVES OF POOR AND NEEDY

Mercy Relief renders help to..

THE LESS FORTUNATE AND NEEDY

Needs of Mercy Relief

Needs of Mercy Relief

Local Programmes
Long term development programmes
Disaster relief

Needs of Mercy Relief

Week

Total page likes

22nd September to 28th

September

5,103 likes

Average Number of visits per

week
19

29th September to 5th October

5.124 likes,5103

19

6th October to 12th October

5,140 likes

18

13th October to 19th October

5,155 likes

19

20th October to 26th October

5,171 likes

20

Needs of Mercy Relief

New likes on Mercy Relief Facebook Page
10
8
6
4
2
0
Mon

Tue

22Sept to 28Sept

Wed

Thurs

Fri

Sat

Sun

Needs of Mercy Relief

New likes on Mercy Relief Facebook Page
10
8
6
4
2
0
Mon

Tue

Wed
22Sept to 28Sept

Thurs

Fri
29Sept to 5Oct

Sat

Sun

Needs of Mercy Relief

New likes on Mercy Relief Facebook Page
10
8
6
4
2
0
Mon

Tue
22Sept to 28Sept

Wed

Thurs
29Sept to 5Oct

Fri

Sat
6 Oct to 12 Oct

Sun

Needs of Mercy Relief

New likes on Mercy Relief Facebook Page
10
8
6
4
2
0
Mon

Tue
22Sept to 28Sept

Wed
29Sept to 5Oct

Thurs

Fri

6 Oct to 12 Oct

Sat
13 Oct to 19 Oct

Sun

Needs of Mercy Relief

New likes on Mercy Relief Facebook Page

Mon

Tue

22Sept to 28Sept

Wed
29Sept to 5Oct

Thurs
6 Oct to 12 Oct

Fri
13 Oct to 19 Oct

Sat

Sun

20 Oct to 26 Oct

Needs of Mercy Relief

Current efforts by them

1-Facebook

Current efforts by them

2-Twitter

Evaluation Criteria

Evaluation of Current Efforts

Effectiveness

Acts as

PLATFORM

PROMOTE
INFORM public

compassion & care

Evaluation of Current Efforts

Effectiveness
Never promote
volunteerism

Little number of likes & shares

Evaluation of Current Efforts

Feasibility

Large user base

Share function

Evaluation of Current Efforts

Effectiveness

Evaluation of Current Efforts

Effectiveness

Evaluation of Current Efforts

Feasibility

Unable to reach out

to people with financial
ability

Can only provide

minimal information

Unable to capture
readers attention

Summary of Current Efforts

1. Facebook
Has helped Mercy Relief to meet their fundamental need
Other needs for volunteer and financial resources not met

2. Twitter
Limited outreach to target audience
Platform unable to let Mercy Relief elaborate on their efforts

Strengths of Stackla
1.Content Generation
2.Content Curation
3.Raising awareness

How to generate content

Facebook
- Post more details on donors & volunteers

opportunities, Mercy Reliefs mission and events

- Include a variety of content
- End post with rhetorical questions or call for
action

How to curate content

Twitter

- Select and filter content so that information

displayed are succinct yet able to highlight
important messages

How to curate content

YouTube
- Using short advertisements to create emotional
appeal

How to raise awareness

Instagram (#s)
- People post images using #extendinghands and
#connectinghearts

How to raise awareness

Pinterest
- Story board from people involved and helps to drive
donation through the use of custom tiles in the hub

Aim of Module

Deeper understanding of the

potential of each social media
platform
How to best utilize each platform

Module for New Hires

1. Planning

Module for New Hires

2. Content Curation
& Generation

Module for New Hires

3. Maintaining Consistent
Brand image

Benefit of Module

1. Add value to
Stacklas Services

Benefit of Module

2. Instill confidence and

reduce negative
word-of-mouth

Wrapping up the presentation

Thank You