Escolar Documentos
Profissional Documentos
Cultura Documentos
Arpit Kulshrestha
Peeyush Mittal
Rohit Ghosh
Sukhvinder Singh
Rishi Malhotra
INTRODUCTION
Started by Mr. Philip Morris in 1847.
Leading international tobacco company
Owns 7 out of the top 15 international
brands in the world.
CODE OF CONDUCT
Communicating on the health effects
of smoking
Advocating comprehensive tobacco
regulation on harm reduction.
Enforcement of laws on minimum age
for tobacco purchase and
implementing youth smoking
prevention programs
Combat illicit trade in counterfeit
cigarettes
Reduce impact on environment
Promote sustainable tobacco farming
Support local communities through
charitable giving
Agricultural Labor
Practices (ALP)
program
For addressing
the problems of
child labor.
ENVIRONMENTAL
FOOTPRINTS
SUSTAINABILTY EFFORTS
PRIORITIES
PROGRAMS
Providing Economic
Opportunity
Access to Education
Empowering
Women
P E S T L E
POLITIC
AL
ECONO
MICAL
SOCIAL
TECHN
OLOGIC
AL
LEGAL
ENVIRO
NMENT
AL
P
POLITIC
AL
Government
policies and
programs.
E
ECONO
MICAL
S
SOCIAL
T
TECHN
OLOGIC
AL
New product
technologies that
may reduce the
health problems
caused by the
consumption of
tobacco products.
E
ENVIRO
NMENT
AL
LEGAL
RECOMMENDATIONS
NEED FOR CSR
RESTRUCTURING
PMIs code of conduct says very little about the expected behavior from
employees both inside the company as well as when dealing with outside
stakeholders like suppliers and customers.
It does not cover important areas like responsible advertising and marketing
as well as human rights, two issues that have plagued the company in the
past.
Imperial Tobacco Group of UK - has published a 65
page long document detailing the groups stands on a
much more comprehensive list of issues including
business and trade integrity, responsible commercial
practice and code of conduct in the workplace.
The Imperial Tobacco group also includes what the
company expects its employees and other stakeholders
to do and not do, something which is missing in the code
of conduct of Philip Morris.
Analysis of
Current
CSR
System
Health effects of
Smoking
Illicit Trade of
Cigarettes
Impact on Environment
Tobacco regulations
Health effects of
Smoking
Youth Smoking
Prevention Programs
Charitable Giving
Building
Support
and
Leadership
Bad Press
Comprehensive
CSR Program
Sustainability
Report
Setting Goals
& Targets
Preventive
Ownership &
Policies & Procedures
Communication Roles & Responsibilities
Corrective
Rewards &
Punishments
Monitoring
Managing
Risks &
Problems
Standards &
Benchmarks
Designing a New
CSR Structure
Reporting
Strategic
Alliances
Learning
Identification of Key
Stakeholders
Consumers
Employees
Society
Investors
Dealers and
Retailers
Suppliers
Governments
and NGOs
Latents
Promoters
Manage Closely
Power/Intere
st Matrix
Governments and
NGOs
Media
Investors
Defendants
Minimum Effort
Dealers and
Retailers
Suppliers
Apathetics
Consumer
Employee
Archies Carroll
Investors - Accuracy
of accounting and
financial record
keeping, prevention of
conflicts of interest and
insider trading.