Ethical issues in advertising

‡ ‡ ‡ ‡ ‡ ‡ Poor taste and offensive advertising Stereotyping Body and self image Targeting children Misleading claims and other message strategies Controversial products

Benefits of ads to Consumers/Society

‡ ‡ ‡ ‡ ‡ Awareness Lesser cost Benefits of competition Social service ads Employment

Ads and society

advertisements

Materialism (willingness to own more and more)

Necessity to earn more

Use of unfair Means (Crimes, corruption)

Advertising and Children

Children's TV Watching Behavior

Children between ages 2-11 watch on average 21.5 hours of TV per week and may see 22,000 commercials per year

Television is an important source of information for children about products

© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin

Advertising and Stereotyping

Portrayal of Women to Portrayal of Changing Reflect TheirWomen in secondary role Role in Society

Gender Stereotyping

Criticisms of Advertising With Regard to Stereotyping

Portrayal of The Elderly

Ethnic Stereotyping/ Representation of Minorities

© 2003 McGraw-Hill Companies, Inc., McGraw-Hill/Irwin