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The Message
Communication is the core of Public
Relations!
The Message is the core of
Communication!
Before you can formulate an effective
communications plan you must identify
your message(s).
Your messages are a road map, but you
must know where you want to go.
What is a message?
- It must answer the questions:
Why?
Why care?
Why act?
- It must explain:
What is valued?
What is at risk?
What is a message?
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On-line media;
Direct mailing, Brochures, Bulletins,
Information boards, Multimedia presentations,
Web sites, etc.