Open Data and Value Propositions

Trainer: Mel Norman

Agenda



Intro to business models
Value propositions
Open data
Value propositions + open data

Learning objectives
By the end of this workshop you will be able to:
• Explain a business model
• Describe what a value proposition is
• Write a value proposition
• Choose data to open that can strengthen a
value proposition

About Mellissa
Working with companies to integrate technology innovations to
grow their business.
Trainer & programme leader in Business + Open Data for the ODI
Digital Business Strategist for tech, open data & digital companies
23 years as an Entrepreneur
1000+ people trained
Previous clients include: BBC, Drive Productions, Locatable, Royal
Shakespeare Company, NixonMcinnes, Innovate UK
Ex Film Producer

About You

Name, Role, Company
What you would like to get out of
this session.

BUSINESS MODELS
VALUE PROPOSITIONS

What is a business model?

‘How a business creates, captures &
delivers value’
Wikipedia
‘The Story Of The Enterprise’Joan
Magretta

The BM Framework
www.businessmodelgeneration.com
Slides by Tom Wainwright

Slides by Tom Wainwright

What is a value proposition?

A value proposition is the solution
to your customer’s problem

Value Propositions

http://bit.ly/1GPuL3j

Value Propositions

Job to be done +
Pain reliever +
Gain creator

Value Propositions - Philips
Healthcare, Lighting & Consumer
well-being

Value Propositions - Philips
Business Changes

• End to end thinking
• Tendering process
• Supply challenges
-returns
• New Training
• Collaboration with
other companies

Value Propositions - Philips
Benefits
• 50-70% energy savings
• Lasts 5 x’s longer
• More control for the
customers
• Recycling bulbs and tech
• Saved €471m last year just
by simplifying its operating
model

Value proposition
Write a value proposition for Philips City
Lighting in your groups.
Include a job to be done, 1-2 pain
relievers
and 1-2 gain creators.
Photo cc Jamsimed
http://www.flickr.com/photos/47554402@N00/291246419/in/photolist-rJHpZ-tiV1ovPxZm-Bf98q-C9rhm-CGGTy-CGGXf-FVnvf-H5eqH-Nh3gq-QGSmZ-2yneJu-2UBoo732NMXB-39AnXi-3iRWvj-3iRZFU-3mhWJ7-3GgN8Q-3KD8WX-3S5ZdQ-4cxYks4hd5op-4iMLqR-4tEQyx-4tEQBa-4vvASR-4vMBXn-4w789u-4D93Va-4DNzUz4DSWQN-4Ed2Sw-4PTNPW-5aL289-5j4fwY-5qgXmg-5skeWc-5vxkxw-5E3WyC5GLfBk-5GLgMg-5MNqMm-5NdDR7-62YUh2-65iDWn-69K2ff-6aVTxb-6brGZ86g1Qn5-6hqLCm

Providing a long lasting energy
efficient
and controllable lighting city
service that benefits the
environment

OPEN DATA

What is open data?

ODI’s definition of open data-

“Data that anyone can
access, use and share.”

McKinsey estimate open data can
unlock $3-5 trillion across 7
sectors

http://www.mckinsey.com/insights/business_technology/open_data_unlocking_innovation_and_performance_with_liquid_information

Value Propositions + Open Data
How can they work together?

http://bit.ly/1MmVdNW

JOHN WEST
Value Proposition
Supplying high quality canned fish that
is traceable from catch to consumer
and has been caught using responsible
fishing methods that safeguard the
marine environment.

What datasets could Philips
open
that could help to strengthen
it’s value proposition?

Conclusion

1 Thing you will take home that
could help your organisation/job?

Thank you!
@melmediasauce

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