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MediaSmarts is a Canadian
not-for-profit centre for digital and media
literacy.
Our vision is to ensure that young people
have the
critical thinking skills to engage with media
as
active and informed digital citizens.
Mission
To:
develop and deliver high-quality Canadian-based
digital
and media literacy resources;
provide leadership in advancing digital and
media
literacy in Canadian schools, homes and
communities;
contribute to the development of informed
public policy
Key Audiences
Education (Grades K 12; post-secondary,
academic researchers)
Public libraries
Parents and public at large
Community organizations
Child health professionals
Law enforcement
Empowerment education
Is grounded in where
youth
are at developmentally.
Values their
involvement.
Provides authentic
experiences.
Media
Literacy
1.
2.
3.
4.
5.
Key concepts:
Media are constructions
Media have commercial implications
Media have social and political implications
Audiences negotiate meaning
Each medium has a unique aesthetic form
Digital
Literacy
USE
UNDERSTAND
CREATE
Consumer Awareness
Digital Health
Finding and Verifying
Consumer Awareness
Recognizing and decoding
online advertising
Understanding branding
Understanding terms of
service,
privacy policies, etc.
Understanding contractual,
legal
and political means of redress
Consumer Awareness
Digital Health
Screen time/life
balance
Identity and
sexuality
Mental health
Body image
Healthy
relationships
Digital Health
Avatars
and Body
Image
Grades
4-6
Search skills
Authenticating
information
Proper use of sources
Taming the
Wild Wiki
Grades 7-9
Community Engagement
Influencing positive social norms
Understanding rights as a consumer,
community member, citizen and
human being
Understanding channels for speaking
out, civic engagement and activism
Community Engagement
Hate 2.0
Grades 810
First
Person
Grades 912
Program
Delivery
www.mediasmarts.ca
Worlds largest media education website
Seven million visitors annually
Content for educators, parents, students,
librarians,
researchers and journalists
Contains:
educational games
parent tutorials and tip sheets
research
over 200 K-12 lesson plans, linked to
curriculum
outcomes in each province and territory
Raising ETHICAL
KIDS
For a Networked
World
Good
News!