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DIGITAL SWEET
SPOT
INTRODUCTION
Online sales, social networking, and mobile
applications have received most of the buzz when it
comes to digital.
A Recent research finds that the greatest bottom-line
impact may come where most companies arent
lookingfrom cost savings and changes beyond the
interface with customers
The average bottom-line impact that can be realized
from digital sales over the next five years is 20
percent: a significant opportunity to be sure, but much
less than the bottom-line impact from cost reductions,
which average 36 percent