Color have language in

business!!!

Color have language in business!!!

Color is one of the single most crucial elements when creating a brand.
Understanding the importance and influence color has on your branding
project is key to producing a strong and cohesive identity.

Color plays a major role in our visual perception and therefore a

fundamental grasp of color perception in graphic and web design is
critical in order to create a palette that evokes the right audience
reaction.

Color association

the colors such as red, yellow etc. are said to be bold, uplifting and
energetic

the cooler side of the spectrum with its blues and greens are associated
with stillness and subtlety

When selecting a colour palette for your brand you are taking on these
associations, and so the choice is vital to what your brand is trying to
communicate. The colours you choose affect how customers feel when
they look at it, but also on a practical level, it can determine how your
brand stands out in the market.

Getting it right

To convey a simple message and differentiation it is important to select

a colour palette that properly fits your strategic positioning. It is
important to consider the tone and colour combination to successfully
engage with your customers. If you picture a red can of cola or perhaps
big yellow arches, in each instance, colour is the predominate element
of identification and association with either brand, highlighting the
profound impact this decision can have.

Target Audience

Who are the people you are appealing to and what is it that they care
about? How do you encourage your audience to engage with your
brand? Choosing a color/colors that specifically anchors the meaning of
your core values to your audience enables your brand to be
distinguishable within the market and to stand out against the
competition.

Building Trust

Brand consistency is a key factor in building trust and customer loyalty.

It is important that your audience trusts your brand and that reliability
in your product is communicated. If the color and tone of the brand
changes too frequently or it is inconsistent then it could damage the
overall perception

The colors define the brands core values, enable greater awareness and
support whilst strengthening its position. Colors help to give a brand its
own personality, which helps to distinguish it amongst its alternatives.

EXAMPLES!!!

Example of the logo evolution of two very familiar brands: whilst they
have gradually made alterations to the logo, the colours and therefore
the overall brand have remained consisted. Making colour key to your
brand means that designers are able to evolve the brand through
changing times and trends without losing the connections that have
been built up with the audience. This allows freedom and flexibility in
the design without loss of core values and consistency. Therefore a
brand colour palette should not be underestimated, and could end up
representing your company or product for many years to come.

Current Coca Cola logo

Shell though the years

Current Shell logo

THE
END