PRINCIPLES

OF
MANAGEMENT
& MARKETING

GROUP NO-06
GROUP MEMBERS
ROLL NO
POOJA KALWAR
18
TANMAYEE RAUT
56
BHAGYASHREE BORKAR
07
DHANASHREE KHAVANEKAR

REY MILK PRODUCTI

Establishment
Worli Dairy is established in 1961 situated
at Worli Seaface.
The project cost of plan was Rs. 420 lakhs
of which an amount of Rs. 80 Lakhs was
provided by UNICEF in Foreign Currency.
Dairy was inaugurated by Smt. Vijayalaxmi
Pandit, Governor of Maharashtra.
Dairy has processing and packaging
capacity of Rs. 4.50 lakhs litres of milk
handling per day.
Milk product like Energee , Lassi, Dahi and
Masala Milk are also daily manufactured in
the plant.
Dairy helps to meet the need of consumers

History
Aarey Milk Colony was established in year
1949.
On 04.03.1951 Central Dairy, Aarey was
inaugurated by auspicious hand of then
Prime Minister of India Shri. Pandit
Jawaharlal Nehru .
This Dairy is pioneer of it's kind in entire
Asia.
After 1970 milk produced in mofussil area
was also received in this dairy.
It distributes milk in Western Suburbs of
Mumbai City.
In 1961 Aarey established a new dairy at
Worli seaface to meet the need of

Overview
Type
: Government
undertaking
Founded in : 1949
Headquaters: Goregaon(E),
Mumbai,India
Industry
: Dairy
Key people : CEO dairy
incharge

production, including primarily,

procurement of milk from over two
million diary farmers which, in turn
assures poor farmers reasonable
prices.
Climbing up in the value chain by
diversifying into value added
products, such as milk, sweets,
confectionaries, truly as food
company.
Sustained building up loyalty of
customers, not by promoting
individual products but all products
under the umbrella of its premium

Products

Cow Milk
Cream Milk
Tonned Milk
Buffalo Milk
Energee(200 ml. Bottle)
Coffee/ Chocolate Energee ( 200 ml. Bottle)
Capuchinno/ Mocha Energee (200 ml. Bottle).
Diet Energee( 200 ml. Bottle)
Shrikhand
Masala Milk (200 ml .Bottle.)
Special Masala Milk (200 ml. Bottle.)
Plain Lassi,Mango Lassi,Strawberry Lassi
Dahi
Ghee

STORAGE
As milk comes from 300
400 km far away,it is heated
slowly upto 72.5 degree celcious
& stored in insulated tanks which
contains inner & outer layer
insulation which doesnt transfer
heat. There were 80 100
tankers of milk. All the products
after packing is kept in full
tempreture in a chilling section.

Strength
The spirit of development can be seen
and felt in everything that they do.
Marketing is simply their tool to
achieve ultimate objective Human
Development.
Aarey is focused on delighting their
customer by developing new products
to meet their expectations and
delivering the best quality products at
the lowest prices that they expect.
This unflagging commitment to the
consumer explains their marketing

Target Per Day:

Cow Milk : 95000 liters
Tonned Milk : 30000 liters
Special Milk : 35000 liters
Energee :22000 bott.
Masala Milk :1000 bott.
Lassi :20000 bott.
Ghee :1500 kg.
Dahi : 500 cup

Industry have changed.

Since 1991, anybody and everybody has been
free to enter the dairy industry and to reap
benefit from the market that our federation
created and nurtured with Aarey .
Multinationals, backed by their surplus capital,
are seeking a hefty share of milk and milk
products.
At the same time, regional private companies
have been able to penetrate markets on the
strengths of aggressive pricing made possible by
cavalier treatment of taxation laws and quality
standards.
More recently, Government has even allowed
free import of dairy products, leaving the door
open of dairy open subsidized imports from
advance dairying nations.
The dynamics of the Indian dairy industry are

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