MARKETING

PLAN
DA DEL
DOBBIES

MARKETING OBJECTIVE

The main objective of marketing plan and

analysis is to increase important aspects such as:

total sales,
quality of services,
Number of customers and profit.
number of new customers
customer satisfaction.

SERVICE
DESCRIPTION

Pick up and
delivery service

Staff service

MAIN
FUNCTION:
laundry, dry
cleaning and
ironing

TARGET MARKET

GEOGRAPHIC SEGMENTATION

We decided to choose Bandar Puncak Alam as

our target market because it is strategic in term
of geographic segmentation and the profit
expected for our business is high as we sells them
to various location.

DEMOGRAPHIC SEGMENTATION
TARGET MARKET

Career people

EXPLANATION

Our company target more to career

people whether they are single or
married.

Students

We also focus on students as our

target market because sometimes
they do not have enough time to do
their own washing.

Housewife

We also focus on housewife because

sometimes they also do not have
enough time to wash the clothes or
wash

the

heavy

comforter and carpet.

things

like

MARKET SIZE

LOCATION :
Bandar Puncak Alam

POPULATION :
30000

TARGET MARKET:
students, career people and
housewife.

MARKET SHARE

IDENTIFYING COMPETITORS
Company

Strengths

Weaknesses

- Strong brand name

- High cost of services

- Good reputation among

customers

- Only has self service

Dobi Sifu

- Family business( 15 years in

the market)
- Strategic location

- Poor reputation among customers

- Low price of services

- Poor quality of services

- Long operation hour (8.00am-

- dont have pick up and delivery

11pm)
- Strategic location

services
- Weak brand name

-Provide door to door service

- Still new in the market

-Save time and cost

- high cost of capital

-Save energy

- Reasonable price of services

Blue point laundry services

Da Del Dobbies

- Used high technology washing

machines

Market Share before Company Da Del Dobbies Laundry Services Enter the Market
Dobi Sifu Blue Point Laundry

30%

70%

Company

Percentage (%)

RM

Dobi Sifu

60

270000

Blue Point Laundry

40

180000

TOTAL

100

450000

Market Share After Company Da Del Dobbies Laundry Services Enter the Market
4NR Laundry Services; 13%

Kedai Dobi Kristal; 50%

Blue Point Laundry; 37%

Company

Percentage (%)

(RM)

Kedai Dobi Kristal

50

225000

Blue Point Laundry

35

157500

Da Del Dobbies

15

67500

TOTAL

100

450000

SALES
FORECAST

PRODUCTION PLANNING
Pick up and
delivery services

Staff service
Working days = 26 days/month

Working days = 26 days/month

1 hour

= 3 customers/hour

1 hour

12 hour

= 36 customers/day

4 hour

1 month

= 936 customers

1 month

= 520 customers

1 year

= 11232 customers

1 year

= 6240 customers

11232 customers RM 4
= RM 44928 /YEAR

= 5 customers/hour
= 20 customers/day

6240 customers RM 9.00

= RM 56 160/YEAR

TOTAL SALES : RM 44928 + RM 56160 = RM

101088/year

SALES FORECAST YEAR 2015

Months

Sale Forecast (RM)

January

9000

February

9000

March

9000

April

9000

May

9000

June

9000

July

9000

August

9000

September

9000

October

9000

November

9000

December

9000

Year 1

108000

Year 2 (increased by 5%)

113400

Year 3 (increased by 10%)

127008

MARKETING
STRATEGIES

prod
uct
proc
ess

price
6 p's

peop
le

plac
e
prom
otion

Product
.

two types of service which is staff and pick up &

delivery services

different with other laundry service in Puncak

Alam because we are provide pick up & delivery
services to our customers.

PRICE
*PICK-UP AND DELIVERY WILL BE CHARGE (RM5 per
trip)
Service charge:
ITEM

PRICE

Clothes 1kg

RM 4.00

Bed sheet

RM 8.00

Comforter

RM 12.00

Carpet

RM 25.00

Silk

RM 15.00

PLACE

We decide to open our business at place near the

campus area and housing area that is Bandar
Puncak Alam. We choose this location because our
target customers are from University student and
resident of Puncak Alam

Besides that, there is no pick up and delivery

laundry service in this area.

So, this is like our big opportunity to open up this

kind of business in here

PROMOTION
Banner
Internet

World

Wide Web

www.DaDelDobbies.blogspot.com

Pamphlete
Business card

PROCESS

Provide three main function process which

are laundry, dry cleaning and ironing.

For the pick up and delivery service we will

pick up and deliver on time to our customers.

PEOPLE
Employees:
Our employees had been train to do a best
service to customers.

Customer services:
provide a good customer service to our customers.
We will accept of any complaint and suggestion
from the customers. From that we can improve our
business in the future.

SIGNBOARD

BUSINESS CARD

MARKETING
BUDGET

ITEMS

FIXED ASSET

FIXED ASSET
Signboard

(RM)

(RM)

OTHER EXPENSES
(RM)

4,000

WORKING CAPITAL

Salary/EPF/SOCSO

WORKING CAPITAL

Marketing

1690

Manager

500

Promotion budget

500

Pamphlet

400

Website/blog

Business card

OTHER EXPENSES

Grand Opening

2,000

3,090

2,000

(Launch)
TOTAL

4,000

Total marketing budget : RM 4000 + RM 3090 +

RM2000
= RM9090