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MURALS
Commercial vehicles
Down by 6%
16955 last year
15468 this year
3 wheelers
23% rise
52543 this year
42541 last year
Motor cycles
9.1 lakh vehicles this year
7.95 lakh units last year
scooters
30% increase in sales
3.69 lakh vehicles this year
2.83 lakh vehicles last year
production
The industry produced a total 1,943,134
exports
In April-August 2014, overall automobile
Installed capacity
Maximum sales
Honda Motorcycle & Scooter India (HMSI) has
Hero
Heros market share for Q1 FY2014-15
FUTURE TECHNOLOGIES
1) Connected Cars
2) Intelligent Public Transportation
3) Green Cars
4) Cloud & Big Data
CHALLENGES IN AUTO
INDUSTRY
Smaller engines with greater power, make
VOLKSWAGEN POOR
SHOW
VWs sales in Brazil during January-June fell
18.7 per cent to 301,000 units from
370,000 units in 2013.
Russia was down 8.4 per cent to 143,000
units from 156,000 units.
India witnessed the steepest fall with
numbers crashing by nearly 33 per cent to
34,000 units from 50,000 units in the first
half of 2013
SEGMENT DETAILS
predominantly a domain of the unorganized
data.
AVERAGE CAR PRICE IN THIS SEGMENT IS 4
LAKHS
BUYERS ARE IN AGE GROUP OF 30 - 35
CUSTOMER SEGMENTATION
COMPARE COMPANY PERFORMANCE
IMPACT ANALYSIS OF RESULTS
IDENTIFY CSF
IDENTIFY CHALLENGES
CREATE STRATEGIC PLAN
COMPARE SERVICE WITH COMPETITORS
EXAMINE COMPETITION
ADJUST PRODUCTION STRATEGY
IMPLEMENT CSF
WHAT DO CUSTOMERS WANT
HOW DOES THE FIRM SURVIVE
COMPETITION
TECHNOLOGY RELATED CSF
MANUFACTURING
DISTRIBUTION
MARKETING
SKILL RELATED
ORGANIZATIONAL CAPABILITIES