Dr.

Maurice Roussety Will Soon

Release His PhD Thesis on Franchise
Systems in Australia

Dr. Maurice Roussety is an Executive Consultant DST

Advisory and Lecturer in Small Business, Franchising,
Entrepreneurship and Marketing at Griffith University
in Queensland, Australia. He has many years of
experience in the industry working with topmost
companies in the Australia. He has worked closely with
leading brands such as Queensland Transport, IAG,
Westpac, Australia Post, Coles Myer Red Rooster,
Commonwealth Bank, ACCC, and Optus.

According to Dr. Roussety, the franchise sector

landscape in Australia has seen dramatic changes in
recent years, serving as catalysts for change, among
franchisors, franchisees, financiers, and consultants.
The franchise sector has attracted several
Commonwealth Government enquiries, probing in
issues such as goodwill, and unconscionable conduct.
The sector is important to the Australian economy, as it
generates revenues in excess of $144bn, directly
employs more than 460,000 Australians through 1,160
franchise systems.

When asked about the growth and importance of

franchising in Australia, Dr. Maurice Roussety said,
Presently there is no web portal or published
methodologies
that
systematically
and
comprehensively rate the efficiency and goodwill of a
franchise system. There is independent knowledge
about the strength and viability of new, emerging and
mature franchise systems is paramount to franchisors,
franchisees, lenders, professional advisers, government
and investors.

In a recent conference, while speaking to a gathering of

professionals, Dr. Maurice Roussety explained the key
features of his Franchise Risk Imputation Model
(FRIM). The FRIM establishes a framework based on
two cornerstones, namely a risk-free rate and total risk
as measured by the sum of market specific and
company specific risks. He maintains that there is no
cost-effective and specialised service to value
franchises in Australia and other jurisdictions.

He will soon release his PhD Thesis - An Integrated

Economic Model For The Evaluation Of Franchise.
Systems- A Synthesis Of Agency And Finance
Theories.

Dr. Maurice Roussety is Executive Consultant DST

Advisory and Lecturer in Small Business, Franchising,
Entrepreneurship and Marketing at Griffith University
in Queensland, Australia. He has a passion for
organisational best practice and a proven track record
as an analyst, strategist, change agent, and franchising
expert. He has worked closely with leading brands
such as Queensland Transport, IAG, Westpac, Australia
Post, Coles Myer Red Rooster, Commonwealth
Bank, ACCC, and Optus. Maurice holds a PhD in
Intellectual Property and Franchise Goodwill
Valuation. He also holds a Master of Leadership and a
Master of Business Administration.