Escolar Documentos
Profissional Documentos
Cultura Documentos
Media on a
Society
GROUP MEMBERS
Abdullah Khalil
Bilal Bashir
Waqar Shahid
Ahsin Ali
BBA-FALL-12-083
BBA-FALL-12-104
BBA-FALL-12-080
BBA-FALL-12-071
INTRODUCTION
Media
THIS IS EVERYDAY
MEDIA IS INTEGRAL PART OF MODERN SOCIETY..
Information
Education
Entertainment
Advertising
Public Opinion
It establish priorities
Perpetuate issues
IMPORTANCE OF MEDIA
The word global village has been given to the
world just because of media.
Prevent society from isolation.
Popular tool of communication.
Ability to bring change, both on social and
government level, is the most powerful strength
of media in any society
IMPORTANCE OF MEDIA IN
PAKISTAN
Media and Judiciary are two independent pillars
to save the country from sudden slippage
Pakistani medias responsibility bigger than any
other country, To bring imminent change in
Pakistan, only media is that powerful.
At present media is the only source which is
easily accessible by all walks of people through
various electronic appliances.
FUNCTIONS OF MEDIA
To Inform
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TO EDUCATE:
The mass media educates people by giving
information on food, health, housing, sanitation,
employment, agriculture, industry, environment,
science, technology, modernization etc.
Radio is very useful source of information and
education both in urban and rural areas in
developing countries.
The print media predominant source of education
Ex: Newspaper, Journals etc.
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TO ENTERTAIN:
Mass media also entertains people.
Film, television, radio are increasingly subjected
to commercialization via entertainment.
Television is nations number one entertainment
medium. But film & radio are not far behind.
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The effects of mass media in teenagers, they buy what they see on Tv.
What their favorite celebrity advertise and what is acceptable by society based on the fashion that the
media has imposed them.
POSITIVE IMPACT
Global village
(Awareness of world)
Easy trade
(Business over Internet)
Keep us updated
(Advertisements)
Provide information
(chance to express yourself)
Mirror of society
Provides employment for society
NAGATIVE IMPACT
AGGRESSIVE BEHAVIOR
than 1000 studies concluded that
exposure to media violence increases risk
of aggressive youth behavior
More
News
INAPPROPRIATE CONTENT
(ADULT CONTENT)
Average child is exposed to 4000 - 6000
inappropriate references per year
Content that must not be on air.
HEALTH ISSUES
Increased use of TV has led to a inactive youth
population
Obesity in youth and childhood diabetes is
growing phenomenon in this country
REFERENCES
http://www.4children.org/news/1-97toxl.htm
http://www.aap.org/advocacy/childhealthmonth/media.ht
m
http://www.4children.org/news/1-97toxl.htm
http://
www.mediacampaign.org/newsletter/fall98/update17.html
http://www.dictionary.cambridge.org
http://www.bbc.co.uk/learningzone/clips/schoolreport-pt-2-6-gathering-news-for-areport/8862.html
http
://articles.famouswhy.com/mass_media_have_both_