Cygnus Knowledge

Portal

USER GUIDE

Agenda
About Cygnus
What is Cygnus Knowledge Portal ?

Features

Content of Cygnus Knowledge Portal (Platinum)

How to Navigate ?
Key Benefits Students/Faculty/ Placement
Coordinator/Library with examples
New features
Customer Feedback
Usual Manual
Cygnus Knowledge portal version1 Vs Version 2

ABOUT US
Cygnus in Latin means SWAN - a symbol of purity and swiftness
Cygnus stands for : *Quality *Speed *Innovation * Satisfaction of its

stakeholders (Employees and customers)

A Knowledge Products/services Organization. Focused on : Knowledge

creation, dissemination and deployment - for profitable growth of its customers

Lines of business: Products (Reports), Custom Projects (Industry surveys ,

Company due diligence and Outsourced Knowledge services)

Market, People and Process driven

Knowledge centre in Hyderabad, India with 75 business analysts and

Managers .

Sales offices in 9 cities in India, International sales thru

(US,UK, Ireland, Germany, France and China)

Over 600 customers across the globe

Growing @ CAGR of over 50% (last 3 years)
Over 60% business from existing customers

business partners

Our Business Model :

A combination of Knowledge products and services
Products
(IPR-Creation
-assets)

Indian Industry Insights

Global Industry Insights

Industry /Company Performance

Country profiles

analysis
addressing
India and global markets
Company Databases

(Secondary Research)

(Secondary Research)

Market studies

KPO services

Services
TEV studies
(Faster revenues) Economy surveys/studies
Equity research
(Primary surveys + Secondary
research)

India
(.lower cost of sales
. Less profitable)

Equity research

(Secondary Research)

Overseas
(.Higher cost of sales
. More profitable)

Methodology
We deploy EIC Framework for analysis
Lender
s

Fiscal &
Monetar
y Policy
Employme
nt
Regulatory
Issues

Investm
ent
Pattern

Econom
y

Technolog
y

Industry
Structure

Major
Sectors

Consumpti
on
Foreig
Pattern
Political &
n
Social
Trade
Scenario

Capital
Marke
ts

Deman Critical
d
Success
Drivers Factors

Pricing
Distributi
on

Cost-Revenue
Structure

Regulato
ry Issues

Industry

Major
Players

Financial
s

Product
s

Cost
Structure
Regulato
ry Issues

Competit
Compan ion
y
Financial
s

Brandin
g

Custom
er

Product
s

Business intelligence
products
Types of products
Reports
Theme based Economy/Industry/sector
Electronic form
Well presented ( charts / graphs )
Customer can buy as per their specific need
Portals
Web-based access
All related content, updated continuously
Multi-user access
For continuous use by multiple people in the
organisation

Business intelligence products Reports

Focus

Detailed
Report

Monthly
Monitor

Quarterly
Analysis

Economies (India Economy

+ 12 States)
Insight

Economy
Monitor

QPAC

Industries (35
Industries /
Sectors)

Industry
Monitor

QPAC

Industry
Insight

Business intelligence
products Portals

Vertical industry focused

Pharma,

Bio-Pharma, Technologies, Retail, Logistics

Horizontal
PROGRESS-Indian

companies business portal (2500

companies)
Cygnus Knowledge Portal- Economy/Industry/Company
updates
Indian Industry Intelligence- Cygnus i3 - Covers
Economy, Industry and Companies

Custom Projects
Business Research (Corporates, Industry and trade Associations,
Consulates)

Market surveys (B2B)

Competition Analysis
Market entry / growth strategies
White papers

Credit Research (Banks)

Techno Economic Viability Studies (Credit Appraisals)

Sectoral studies

Securities Research (Investment banks, Financial Services

companies)

Equity research (IPO reports, Equity Valuations)

Cygnus Knowledge Portal

A Comprehensive Online package of analytical business

intelligence
Covers the entire value chain of respective industries
Provides a 360 degree analysis of top listed companies in
the respective sectors
Daily news updates on respective sectors.
Global Business Opportunities developed as well as
emerging markets
Updates on regulations, exportimport, investments, alliances/partnerships and M&A
Daily updates on stock market of major Indian pharma
companies
Downloadable data
Extensive search facilities
Reliable and authentic data sources

Features
Comprehensive
Dynamic Portal
Analytical
Easy to use with Powerful Search &

query Facility
Reliable data

Content
Economy
a) Global ,India & major 12 states
b) India Country Focus
c) China Industry Monitors Updates on
Chinese Economy

INDUSTRY

Monthly Updates on 35 sectors & sub sectors (covering manufacturing & Services)
7 Major Industries in China

QUARTERLY REVIEW OF 27 SECTORS

Industry Analysis
Inter - Firm Comparison
Company Analysis

VITAL INDUSTRY STATISTICS

PRODUCT FOCUS
One product focus every month
COMPANY SCAN
One Company scan every month in each sector
STOCK SCAN
Stock market analysis sector wise

How to Login?

HOME PAGE
- Horizontal menu Major industry groups
- Vertical menu- Major categories

Home Pagecontd
- Quick Links - On clicking it, the file , uploaded opens in a new window
Company Database
- Allows accessing listed companies, classified under sectors.
- Please select the sector from the dropdown menu and click GO
- To comeback to the main page, close the window.

Search
- Search the word given in the textbox with in the product
- Allows search for specific information on the word given in the textbox within the product.
- Search results give the location of key word with the related text.

Whats New?
- This section tells the new reports added in the month.
- You have to click on the image to access the report.

News Update
- This section provides daily updates on the industry.
- Click on the news, details will open in new window.
- To come back to the main page, click on close.
- Click on more button , to get the entire listing of the whole month news.

Key Benefits to Students

Helpful for students in doing assignments
Assists students in doing projects
Helpful to do Ratio & Financial analysis
Updates knowledge about the current

industry trends
Daily news update across industries

BENEFITS FOR STUDENT WITH FINANCE AS

SPECIALISATION
How to do Ratio Analysis from Cygnus Knowledge
Portal & with Company intelligence

The ratio analysis is categorized under 6

heads. They are

Liquidity ratios
Operational ratios
Coverage ratios
Leverage ratios
Dupont analysis

To calculate the ratios

a) Select the sector of interest and go the specific company
b) select a company and go to ratios as shown in the screen
shot below

CYGNUS COMPANY INTELLIGENCE

Cygnus company Intelligence, the leading Indian

company intelligence tool, enables the MBA

students and Research scholars to build
practical skills in doing financial analysis of
companies . Besides providing company related
information like quarterly and annual financials,
strategy, company news items, management,
annual reports, ratios and capital market
performance, Cygnus Progress helps with a
step-by-step approach to do the analysis .

Cygnus company Intelligence can be used to

calculate other liquidity ratios from profit and loss

account and balance sheet for single years or
multiple years.

Cygnus Company Intelligence

a) Select the sector of interest from the company database
drop down menu as shown below
b) Choose a company as shown below on right side

BENEFITS FOR STUDENTS WITH MARKETING

AS SPECIALISATION

1) Assists in doing product demand forecast

2) Helps students in doing demand & supply
assessment
3) Helps Students in doing comparative
analysis among companies in specified sector
4) Updates with daily sector wise news

To know the monthly updates go to horizontal menu

a) Select the specified industry
b) Click on the sub sector and go to monthly updates as shown in
the screen shot below

FEEDBACK End users can provide us feedback in

respective sections which will in turn helpful for
creating it much more beneficial

Key Benefits to Faculty

Assists in creating assignments
Helps in Preparing teaching material
Helps in searching for any industry

related information at one place

Assists in Creating Assignments

Assignments related to finance &

Marketing
Assignments related to company analysis
Assignments related to ratio analysis
Please click here

ASSIGNMENTS CAN BE GIVEN TO STUDENTS of

Finance/Marketing Specialization
Subject

Assignments

Finance

Analysing Industry Trends

- Industry Overview
- Industry Size & growth
- Technology
- Regulations
- M&A
- Growth Drivers
- Issues & Challenges
- Outlook
Inter Firm Comparison
- Operation performance
- Financial performance
- Stock performance
- Outlook

Subject

Assignments

Finance

Competitive strategies
- Geographical dominance
- growth/profitability variance
- marketing strategies
- outlook
Company analysis
- Operational performance
- financial performance
- stock scan
- outlook

Marketing

Market Analysis
- Target segment
- potential size
- major players & their market share
- marketing strategies
- outlook

Subject

Assignments

Marketing

Demand analysis
- segment analysis of market
- customer preference
- demand drivers

Industry growth trend analysis

- Pricing policy
- competition
- value chain analysis
- herfindhal index

Marketing strategies of companies

- SWOT analysis
- Branding
- 4 Ps of marketing
- Advertiseing strategies

Product analysis / market scenario

- Peerset compairision
-Global /indian scenario
-SWOT of Product
-Hansoff Strategies

Key Benefits to Placement

Coordinator
Updates company related information
Updates about the growth trends across

industries

Company Related Information

Key Benefits to Librarian

Updates information about the industries
Will able to guide students with

respective journals/ books/Magazines

etc

INFORMATION ABOUT INDUSTRIES

- Select industry and sector of interest as given in the
screen shot below and the go to the details

NEW FEATURES
INDEX
An Index file is been created where the

students
and
faculty
can
have
information about the
industry wise
products covered in that particular month
along with the companies covered
alphabetically.
- Product profiles
- Company Profiles
- Industry Profiles

Product Profiles Industry wise

Company Profiles Industry Wise

INDUSTRY PROFILES
TOP MENU
a) choose the industry for e.g - lifecsiences in that choose
respective sub sector e.g biopharma industry and click on industry
overview as shown in the screen shot below

Please view
User Manual for Cygnus
Knowledge Portal
Please click here

OUR ESTEEMED CUSTOMERS FOR

CYGNUS KNOWLEDGE PORTAL
Creative Infotech Private Limited
Presidency College
Transformational Institute for Managerial

IIMS
Xavier Institute of Social

Indian Institute of Social Welfare &

J.D.Birla Institute
Pondicherry University

Excellence(TIME)
Indian Institute of Rural Management
Satyendra Narayan Sinha Institute of
Business Management

Business Management
Haldia Institute of Technology, Haldia
Heritage Institute of Technology
Assam University
West Bengal institute of technology
Rourkela institute of mgmt and
science

Service
XLRI
St.Francis Institute of
Management & Research

Atharva Institute of

Management Studies
Joseph Sriharsha & Mary Indraja

educational Society
Rai Business School