Executive

Summary
Crystal Fine Dine, is a restaurant that primarily focuses on the
ambience that is so badly missing in the restaurants of Harihar
and Davangere.
We have recognized the potential for a family restaurant that is
both pleasant and affordable.
It is based on this requirement that we wish to bank upon.
This presentation will contain our pitch to investors, the market
scenario for the investors in terms of a SWOT analysis and a list
of our competitors along with our forecasted finances.

Introduction
Harihar as a location has lots of colleges around
the area but at the same time we found out the
potential requirement of an affordable fine
dining restaurant in this area.
We found the need for a family place so that
people who travel from Harihar to Davangere for
a dinner can be tapped in and served here.
Our startup aims to provide an excellent
ambience at an affordable price.

Service
Overview
a) Fine Dine Restaurant which provided good ambience and Quality food.
b) Early service time.
c) Home delivery facility above 500Rs.

Why a Business
Plan?
1) Before we start of any business plan we need a solid back ground plan that would
include everything from our entry into the market to our exit strategy.
2) Even though we have tried to raise money our selves we still need to take a loan of
25 lakhs.

Mission
Statement
The mission will be to exceed the customers expectations in every
sense by providing ambiance for every sensory perception. The
atmosphere and food will please the customers hearing, taste, smell,
touch and sight, and provide an exciting creative environment. The
employees will be trained with exceptional customer service and will
be empowered to make decisions based on the business philosophies.

OVERALL
Strategy

Business
model
People Management

Leadership

Policy & Strategy

Resources

People Satisfaction

process

Customer Satisfaction

Impact of Society

Business Result

Major
Stakeholder
s
Owners: 6 in number.
Chefs.
Waiters.
AHAR: Association of Hotels and Restaurants.
NRAI: National Restaurant Association of India.
Corporates
End Users

Management
Positions
NAME

PHONE NO.

AMOUNT OF
SHARE

POSITION IN THE
MANAGEMENT

M.V.RAMYA

09008051230

20%

DIRECTOR

SAGAR K.V

09008051231

10%

GENERAL
MANAGER
FOOD AND
BEVERAGES
DIRECTOR
HUMAN
RESOURCE
DIRECTOR

SHASAHNK
YADAVALLY

09008051232

7%

GAUTAM KUMAR

09008051234

8%

SHANCHIT
SAWALKAR

09008051235

7%

FINANCIAL
CONTROLLER

8%

DIRECTOR OF
SALES AND
MARKETING

TUSHAR
YAMDEY

09008051236

SWOT

Strength
Weakness

Opportunity

Threat

Strengths
Prospective market for fine dine restaurants.
Growing number of people with more expendable
income.
All the members of management team are properly
qualified for this sector.
We have adequate knowledge about renowned
restaurant services all over the world.

Weakness
We will be entering a potentially new market.

Opportunit
y

We will provide tasty and hygienic food in a

clean and neat dining room with washing and
toilet facility.
With a reasonable rate & quantity.

Threats
The restaurant is new and not established.
Loan burden.
We have limited owners capital funds.
Space for low profit margin.
Local players.

The
Finances
B-Plan NEWww_2.xls

Exit
Strategies
o With Davanagere and Hubli expanding and
lots of national and international players
setting up their outlets here we would soon
have the opportunity to sell our business to
them.

Competitors
No competitors in Harihar in the fine Dine Category.
Other competitors:
1. Vaibhav.
2. Nikita.
3. Ocean Park.
Competitors out side Harihar:
1.
2.
3.
4.
5.

Sai international
Pooja International
Apoorva
Golden Punjab
etc

Required
Man power
Chefs (Permanent & Part-Time)
Waiters
Hosts

Market
Promotion
Online Advertising.
Radio & Newspaper Advertise.
Posters.
Yellow Pages.
Affiliation.

Customer
Attraction
Coupons
Sponsorship
Discount
Membership Cards
Decoration