C O N S U M ER B EH A V IO R A C TIV ITY

K IB IG -K IB IG S N A C K B A R
O W N ED A N D M A N A G ED B Y B A R B IE,
B A B E A N D K EN
PA R TN ER S H IP
Group 4
Pharmacy 2-B
Carreon, Gerard
Glomo, Dhan Elly
Dormido, Ana Febriane
Mallorca, Pia Lorenz
Posecion, Marielle

Pharm acy 2-B

G roup 4

Rice Chicken Juice

2
4
6

Picture 1

0
2
4

0
2
4

UTILITY

MARGIN
AL
UTILITY

40
70
80

40
30
10

Rice

Pancit
Canton

Juice

2
4
6

0
2
4

0
2
4

UTILITY MARGINA
L UTILITY

60
60
50

60
0
-10

Rice

Siomai

Juice

UTILITY

MARGIN
AL
UTILITY

2
4
6

0
2
4

0
2
4

40
70
70

40
30
0

Rice Chichar
on

2
4
6

0
2
4

Juice UTILITY MARGIN

AL
UTILITY

0
2
4

50
60
60

50
10
0

Rice

Buchi

2
4
6

0
2
4

Juice

UTILITY MARGINA
L UTILITY

40
60
60

40
20
0

Pancit Siomai
Canto
n

2
4
6

0
2
4

Juice

0
2
4

UTILITY MARGINA
L UTILITY

70
90
80

70
20
-10

Pancit Chicken Juice

Canto
n

2
4
6

0
2
4

0
2
4

UTILITY MARGINA
L UTILITY

50
60
50

50
10
-10

Pancit Chichar Juice

Canto
on
n

2
4
6

0
2
4

0
2
4

UTILITY MARGINA
L UTILITY

50
40
40

50
-10
0

Pancit
Canto
n

Buchi

2
4
6

0
2
4

Juice

UTILITY MARGINA
L UTILITY

40
60
40

40
20
-20

Rice

Chicken

Juice

UTILITY

MARGINAL
UTILITY

60

60

10

70

10

12

10

10

70

14

12

12

50

-20

16

14

14

50

 After the food

has been
consumed.

100
90
80

R+C+J
R+PC+J
R+S+J
R+CC+J
R+B
PC+S+J
PC+C+J
PC+CC+J
PC+B
R+C+J2

70
60
50
40
30
20
10
0
comb. 1

comb. 2

comb. 3

comb. 4

comb. 5

G U ID E Q U ESTIO N S
1. What are the food meal that

Kibig-kibig Snack Bar be serving

to their costumers?
The Kibig-Kibig Snack Bar should
be serving Pancit Canton and
Siomai for its complement and
Coke for drinks.

G U ID E Q U ESTIO N S
2. Give at least five reasons why the
Snack Bar preferred to serve this meal.
a.) It has a little bit of everything
b.) Pancit Canton is a good substitute
for rice
c.) it is affordable
d.) It gives the maximum level of
happiness to consumers
e.) The food complements one another.

G U ID E Q U ESTIO N S
3. Which of the component of the
lauriat are complementary and
substitute?
Food
or
Complement Substitute
Menu
Component

Rice

Chicken
Siomai
Chicharon
Pancit
Canton
Buchi

Chicken
Siomai
Chicharon
Pancit
Canton
Buchi

G U ID E Q U ESTIO N S
3. Which of the component of the
lauriat are complementary and
substitute?
Food
or
Complement Substitute
Menu
Component

Pancit
Canton

Chicken
Siomai
Chicharon
Pancit
Canton
Buchi

Chicken
Siomai
Chicharon
Pancit
Canton
Buchi

G U ID E Q U ESTIO N S
4. (MARGINAL RATE OF SUBSITUTION)
As you keep on increasing the
number of servings which do you
notice , (a) as the combinations or
servings are increased, the
tendency towards additional
servings decreases, (b) as the
combinations or servings are
increased, the tendency towards
additional servings keeps on
increasing, (c) as the combinations or

BUD G ET CO N STRAIN TS :Provide cost estim ates

1. How much is the cost of the

servings which gives the highest

marginal utility?
30-40 pesos.

BUD G ET CO N STRAIN TS :Provide cost estim ates

2. Does the cost complement with the

students budget or allowance?
The cost of the chicken lauriat
complements with the students
allowance for at such a low price you
get to taste a little bit of everything
that the store has to offer.

CO N SU M ERS CH O ICE
1. In offering the chicken lauriat, what
has been considered by Kibig-kibig
Snack Bar?
The variety of food to be eaten, its
cost-effectiveness, and its appeal
to the buyers.

CO N SU M ERS CH O ICE
2. Which of the combinations has the
highest marginal utility?
The rice, chicken, and juice
combination.

CO N SU M ERS CH O ICE
3. Which of the combinations has the
lowest marginal utility?
The pancit canton, buchi, and juice
combination.

CO N SU M ERS CH O ICE
4. If you have attained or reached to a
combinations which gave you the highest
marginal utility, will you still experience an
increase in Marginal Utility on any
combinations?(Y/N)
No because apparently the succeeding
combinations marginal utility will steadily
change but will never again reach the
highest for the satisfaction levels of a
person eating the same things over and
over again will slowly decline.

TH EO RY O F CO N SU M ER BEH AVIO R
Construct a single line or statement
that would best describe and market
the food sold by Kibig-kibig Snack Bar.
It must be able to capture the tastes
and preferences of the customers.
Perfect match in every
combination.