Escolar Documentos
Profissional Documentos
Cultura Documentos
Prepared by
Boman Moradian
Reference
Operations Management by Roger G. Schroeder
Operations Management by N Slack, S Chambers, C Harland, A Harrison, R
Johnston
Operations as a System
Outputs
Energy
Materials
Labour
Capital
Information
Goods or
Services
Conversion
process
Operations as a System
Operation
Inputs
Outputs
Bank
Loans, Deposits,
Safekeeping
Restaurant
Meals, Entertainment,
Satisfied Customers
Hospital
Health Services,
Healthy Patients
Airline
Transportation of People
and Goods
University
Educated Students,
Research
Telesis
Operations as a System
Departmental Stores?
Transporter?
Telephone Service Provider?
Telesis
Mr
MrBoman
BomanKK
Moradian:
Moradian:
Operations as a System
Society
HR
Supplier
s
Mktg
Engg
Transformation
System
Customer
s
FinanceAccounts
MIS
Government
Telesis
Competitor
s
Outputs
Pure Goods
Pure Services
Tangible
Intangible
Output can be stored
Output cannot be stored
Output can be resoldNo resale possible
Output can be transported Cannot be transported
Production precedes usage Simultaneous usage
Low customer contact
High customer contact
Output can be demonstrated
Output does not exist
Quality is evident
Quality is judged
Capital intensive
Labour intensive
Telesis
Outputs
Pure Goods
Pure Services
Telesis
Characteristics of Outputs
Volume
Variety
Variation in demand
Degree of customer contact
Telesis
Characteristics of Outputs
Volume
Low High
Low
Repetition High
Multiskill
Skills
Specialisation
Low
Systemisation High
Labour
Intensiveness Capital
High
Unit Cost
Low
Gourmet restaurant
Fast food
Taxi service Mass transport
Generator factory TV factory
Telesis
Characteristics of Outputs
Variety
Low High
Standardised
Systemisation Flexible
Low
Unit Cost
High
Standardised
Customer needs
Vary
Readymade garment
Tailor
Jeans shop Department
stores
Financial audit
Tax advice
Telesis
Characteristics of Outputs
Variations in Demand
Low
High
Low
High
Utilisation of resources
Unit Cost
Consulting
Low
High
Audits
Telesis
Characteristics of Outputs
Customer Contact
Low High
High
Low
High
Low
Most manufacturing
Most services
Fast food
Gourmet
restaurant
Distance learning Music teacher
Telesis
Cross-Functional Decision
Making
Marketing
Telesis
Cross-Functional Decision
Making
Capital
Capacity, Automation, Process selection,
Inventory
Efficiency
Process selection, Value-added
Cash Flow
Inventory
Performance Measurement
Costing system
Telesis
Cross-Functional Decision
Making
Human Resources
Telesis
Cross-Functional Decision
Making
Information Systems
Software Development
Forecasting, Capacity, Quality, Inventory
control, Scheduling, Material Accounting
Hardware Acquisition
Automation support, Software operation
Telesis
Historical Summary of OM
1900s : Craftsmen
1910s : Principles of Scientific Management
Taylor,
Gilbreth, Ford
1930s : Quality Control Shewart
Hawthorne Studies Mayo
1950s : Operations Research Many
researchers
1970s : Use of Computers in business IBM
Telesis
Historical Summary of OM
Telesis
Telesis
Redefine
industrys
expectations
Operations
Advantage
Link
Strategy
Correct worst
problems
Internally
supportive
Be the Best in
the industry
Externally
neutral
Be as good as
competitors
Adopt Best
practices
Externally
supportive
Stop holding
the
organisation
back
Internally
neutral
Stage 1
Stage 2
Stage 3
Implementer
Supporter
Telesis
Stage 4
Driver
Hayes-Wheelwright 4-Stage
Model
Telesis
Hayes-Wheelwright 4-Stage
Model
Telesis
Operations Priorities
-
Cost
Product quality
Reliability
Delivery speed
Delivery reliability
Coping with changes in demand
Range of products
New product introduction speed
Telesis
Cost
Market very large
Product commodity-like; customers cannot
distinguish products of one firm from those
of another
Competition is fierce
Failure rate high
After all, there can only be one low-cost
producer, which usually establishes the
selling price
Telesis
Product quality
Goal in establishing the proper level of
product quality is to focus on the
requirement of customers
(e.g. childs first two wheeled bicycle v/s
bicycle of a world-class cyclist)
After sales support
Telesis
Reliability
Error-free products
Product specifications must match the
intended use
Adherence to tolerances essential; process
quality is critical
Telesis
Delivery speed
Ability to deliver more quickly than
competitors
Better prices possible
More orders possible
Function of inventory, rework, distance
traveled, multi-skilled operators, set-up
times, downtimes, etc.
Telesis
Delivery reliability
Ability of the firm to supply on or before a
promised delivery due date; credibility issue
Penalties avoided
Cancellations avoided
Telesis
Telesis
Range of products
Customisation
Different market segments addressed
Cope with changes in demand
Telesis
Telesis
Core competencies ?
Telesis
Order Qualifiers
Companies need to be as good as competitors
Order Winners
Companies need to be better than competitors
Both are essential.
Telesis
Criteria
Small
Large
Product Quality
35
60
Price
55
30
After-Sales-Service
10
10
Delivery Reliability
Range of Products
Customer Relations
Telesis