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Our story so far...
Ireland¶s only µinternet only¶ bank Simple online savings and investments Celebrate our 5th birthday in May 2010 Almost 65,000 customers and growing. ¼1.4 billion on deposit Part of Rabobank Group, Triple A rated Looked at how other banks did things....and decided to do things differently!
We put the customer in control
Simple products, no sneaky stuff! Straight talking! Wealth of information on www.rabodirect.ie Podcasts, Webinars, Webcasts Articles from Fund Managers & Financial commentators Savings/Investment Tools and Calculators Engaging with our audience in key
We¶ve weathered the storm
Past two years have been challenging Since September 2007 banks have been vilified Trust of Irish and International audience had been lost And yet no one appeared to be talking to their customers !! We didn¶t want to be tarred with the same brush as the other banks... We had a good, truthful story to tell! And we wanted to tell it!
Our truth campaign
A traditional integrated marketing campaign...with a twist Provided us with an opportunity to take our brand to new communities Allowed us to re iterate integrity of RaboDirect.ie, start conversations and gauge opinion Staff members used to deliver brand and product messages Gave the brand an identity and a voice...a real bank with real people
Online ba ine banners
Press - busines & finance usiness
Press - PRSA & TDs PRS
Allowed our customers to engage with us Two way conversations built brand equity Myself and other members of the team contribute Good and bad comments published A first for any bank in Ireland!
People were struggling to believe what banks were telling them We took the opportunity to create a site where everyone was invited to come clean Truthbank.ie was launched and the flood gates opened with people posting truths on anything from money matters to matters of the heart Some heart-warming and others heart breaking ± but without question it gave testimony to how much people open up when they¶re in a social environment where they feel comfortable
3,000 fans on facebook
We use it to gauge public opinion We offer exclusive offers and talk to fans, customers and prospective customers in an arena that¶s informal and within their comfort zone Hugely successful in promoting offline campaigns with both George Hook and Jill Kerby
We¶re tweeting on twitter!
Our Twitter account is still in its infancy. We¶ve around 290 followers Provides the potential for a whole new type of customer service experience Reinforces our transparency and willingness to engage and communicate with customers directly online We Tweet relevant company and industry news, offers, money management tips and offer links to helpful information on personal finance
Active on threads like askaboutmoney.com since 2006. Our continued interaction supported Truth campaign perfectly Keep things transparent replying to posts as RaboDirect We often find our customers answer queries for us A good indication that we¶re doing something right The answers are usually very simple and straight forward
The good news is...
Negotiated our way through these difficult two years Maintained and grown our business & our brand has remained resilient Continues to deliver on its promise of safety, simplicity & transparency Recognise that social media plays a very important role in our overall marketing efforts It¶s given us an opportunity to engage with customers on a whole new level at a time when two way communication between a bank and its customers is critical
The truth is«.the truth has really paid off! And we¶re here to stay.
A sound business strategy
Current economic crisis has led to an increased entrepreneurial spirit All businesses, whether new or existing, want to take control and be in control of their own finances Want access to their business savings without limitations While at the same time earning a decent rate Safety of business money is critical You employ sound strategies for you business, same should apply to your business savings !
RaboDirect Business Savings
Offering a decent rate of 2% There are no fees or charges You mange your business money online Access to your business cash 24/7 on demand You know it¶s safe. We¶re Ireland¶s only Triple A deposit taker Term deposits available, our 10 TD just launched! Partnerships, Sole Traders, Public and Private Limited Companies, Solicitor Client Accounts ¼30 account opening offer for Chamber Members.