Vistaprint

Digital Business cards

New Product Launch Part III

Vistaprint
Team A
Alicia Covington-Paris, Amanda Meek, Brittney Rabold,
Felicia Nelson, Kash Raman, Serena Palomo
MKT/571
Melodi Guilbault
January 25, 2016

Introduction

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning

Pricing and distribution strategies

Marketing communication plan

Financial Analysis

Implementation milestones

Evaluation and control metrics and methodology to measure

performance

Contingency planning

Executive summary

Situational analysis

Market growth potential and competitive analysis

Segmentation, target market, and positioning

Pricing and distribution

strategies

Marketing communication plan

Financial Analysis

Stated their revenue is primarily from the sale and shipping of

customized manufactured products, and by providing digital
services, website design and hosting, email marketing services,
as well as a small percentage from order referral fees and other
third-party offerings (Cimpress, 2014)

Q1 Y15 Free Cash flow $32.3 million

Annual revenue increase of 18% from 2014 to 2015

Marketing and Selling Expenses around 35% of their revenue

Cut Marketing Costs Reward Program, Bundling, Incentives,

and new Logos

Pro Forma Statement 2016 to 2018

Objectives for 3 years-Pro Forma

Forecast

Risk Factors that affect Finances

Difficulty managing operations in, and communications among, multiple

locations and time zones.

Difficulty complying with multiple tax laws, treaties, and regulations and
limiting our exposes to onerous or unanticipated taxes, duties, and other
costs.

Disruptions caused by political and social instability that may occur in

some countries.

Failure of local laws to provide a sufficient degree of protection against

infringement of our intellectual property.

Restrictions imposed by local labor practices and laws on our business and
operation.

- (Cimpress, 2014, pg. 15)

Implementation milestones

Extend the Vistaprint brand in China

Increase sales in 2016 by 20%

Increase sales in 2017 and 2018 by 25%

Evaluation and control metrics and

methodology to measure performance
Measuring marketing efforts through website

Amount of visitors on the website

Amount of pages or clicks the visitor goes through

Search engine traffic from Google or Bing

The percentage of customers that actually take action

Other metrics

Customer Feedback and Satisfaction

Market Share Analysis

Sales to expense Ratio

Revenue

Contingency planning
The Back-Up Plan

Bundle other products

Customer Royalty Rewards Program

Include presenter's notes to

support the presentation

Title and Content Layout with

Chart
6

4
Series 1
Series 2
Series 3

Category 1

Category 2

Category 3

Category 4

Two Content Layout with Table

First bullet point here

Second bullet point here

Third bullet point here

Group 1

Group 2

Class 1

82

95

Class 2

76

88

Class 3

84

90

Two Content Layout with

SmartArt

First bullet point here

Second bullet point here

Third bullet point here

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