Presented By:

Dr. S C Gaur

Course Name
Entrepreneurship & Small
Business Management

Course
Code
MS 207

Program
MBA
III Semester

Course Objectives
To

understand the conceptual and

practical aspects of being an
entrepreneur at the micro and
macro levels.
To
give
an
exposure
to
participants of current issues,
concerns, dilemmas in dealing
entrepreneurial ventures.
To
develop
skills
that
may
contribute
to
entrepreneurial
behavior;

Contd
To

instigate the participants to examine

needs, wants and problems to find
opportunities to fulfill the needs or
wants and solve the problems;
To generate innovative ideas to satisfy
and assess the opportunities and ideas;
To
use all available sources and
resources to come up with the best
possible solution; and, plan the venture
thoroughly using as many available
tools as possible.

Course Curriculum
Duration of the Course : 56 Hours
Total Hours (Planned) : 56 Hours

Teaching
Methodology /
Deliverables

Evaluation & Feedback

S. No

Evaluation Component

Marks

Business Plan( CT1 )

10

Class Test ( CT2 )

15

Attendance

10

PSD

05

Total

40

Ground Rules
Be

open & direct

Stop me for discussion/clarification

Interact-Interact-Interact !!
No

question is a stupid one Speak out

Its

not one way learning we all learn from each other

Please

follow the institute norms

Approach

Follow Syllabus

Case Studies

Research Papers

Real Life Examples

Your suggestions

Introduction

Name

Some thoughts on background

Hobbies

Goals & Aspirations

Work Experience (if any)

Couple of achievements till date

Business Plan
Template

1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
11.
12.
13.

Executive Summary
Vision and Mission Statement
Company History ( For existing Business only)
Business and Industry Profile
Competitor Analysis
Development of Business Strategies
Products / Services Proposal
Marketing Strategies
Location and Layout Plan
Plan of Operation
Description of Management Team
Loan and Investment Proposal
Financial Forecast

Executive Summary

Company

Name, Address and Phone numbers

Name, phone numbers of all key people
Brief description of business, its products and services,
and customer problems they solve
Brief overview of the market for your product and
services
Brief overview of the Strategies that will make your firm
a success
Brief description of managerial and technical experience
of key people
Brief statement of financial request and how the money
will be used
Charts and tables showing highlights of financial
forecast.

Vision and Mission Statement

Entrepreneurs vision

for the company

Company goals and objectives
1. Operational
2. Financial
3. Others
What

business are we in?

Where we want to go?
How we can go there?
Values and principles on which the business stands
What makes the business unique? What is source
of competitive advantage?

Description of Management Team

Form

of ownership chosen and

reasoning
Company structure ( organization chart)
Decision making authority
Compensation and benefits package
Describe their responsibilities and
abilities.
Project their salaries.

Company History
( For existing Business only)

Company

Creation

Promoters
Financial

and Shareholders

and operation highlights

Significant

achievements

Business and Industry Profile

Industry Analysis

1.
2.
3.
4.

Industry background and overview

Significant trends
Growth rate
Key success factors in the Industry

Outlook

for the future stages of growth

( Start-up, growth and maturity)
Major players in the market
Market size
The gap in the market

Competitor Analysis
Existing

Competitors

1. Who are they? Create a complete competitive profile matrix

2. Strength
3. Weakness
Potential

Competitors

1. Profile of key players (company size, turnover, profitability

etc) and their market share
2. Impact on your business if they enter
3. What are the competing products and services?
4. Advantages and disadvantages of the competitors offerings

Development of Business Strategies

Desired

image and position in market

SWOT analysis

1.
2.
3.
4.

Strength
Weakness
Opportunities
Threats

Products / Services Proposal

Description

1.
2.
3.
4.

Product or service features

Customers benefits
Warranties and guarantees
Uniqueness

Patent

or Trademark protection
Description of production process ( if applicable)
1.
2.
3.
4.
5.
6.
7.

Raw materials and key suppliers

Costs
Benefits and Features
Unique selling points
Advantages to customers
Future developments
Future product / service offering

Marketing Plan
Target

1.
2.
3.
4.

Market

Complete demographic profile

Other significant customer characteristics
Size of each market segment
Characteristics of potential customers in each
segment

Customers motivation

to buy
Market size and trends
1. How large is market ?
2. Is it growing or shrinking? How fast?

Marketing Plan

Advertising

1.
2.
3.
4.
5.

and promotion

Media used- Reader, viewer and listener profile

Advertising where, when, how and to whom
Media cost
Frequency of usage
Plan for generating publicity

Pricing

1. Cost variable- Fixed and variable

2. Desired Image in market
3. Comparison against competitors prices
Distribution

strategy

1. Channel of distribution
2. Sales techniques and incentives

Operation Plan
Location
1.
2.
3.
4.
5.
6.
7.

Demographic analysis of location/target customer profile

Logistics
Lease or rental rates
Labor need and supply
Wages rate
Materials required
Customer availability

Layout

1. Size requirements
2. Layout Plan

Operation Plan
Key

managers and employees

1. Their background
2. Experience, Skills, and know- how they bring to
company
Premises

and Equipment
Production facilities
Costs involved
Suppliers

Capital

Financial Plan

required
Sources of funds
1.
2.
3.
4.

Bank loans
Relatives and friends
Grants or loans from other agencies
Promoters funds etc.

Use

of funds
Repayments or cash out schedules
Projected revenue
Timetable for implementing plan and
launching the business

Financial Plan
Financial

Statements

1. Income statement
2. Balance sheet
3. Cash flow statement
Break

even analysis
Ratio analysis with comparison to
industry standards.