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RESEARCH
Is a systematic process of answering a
question or a problem, involving the
methodical formulation of a theoretical
framework and methodology;
collection, analysis, and interpretation
of pertinent data; and presentation or
recommendations from which courses
of action can be taken.
FEASIBILITY STUDY
An analysis and evaluation of a proposed
BUSINESS PLAN
If a feasibility study reveals that
INDUSTRY STUDY
An industry study involves the extensive
CORPORATE STRATEGY
For established businesses, a
CASE STUDY
A business case study confronts researchers
BASIC RESEARCH
Also called pure research
or fundamental research.
Is driven by curiosity and
more focused on
understanding a concept
or phenomenon.
The practical application
of the results are not as
important as expanding
ones understanding of a
specific phenomenon.
Steps in Business
Research
Identify
Problem
Conclusion
Recommendatio
ns
State Problem
& Objectives
Collection,
Analysis,
Interpretation
of Data
Theoretical
Framework
Research
Methodology
Implementatio
n
Operations
Educational Sector Analysis
Corporate Entrepreneurship
Business Development/ Market Research
Entrepreneurial Mindset
Innovations in Family Business Management
Supply Chain Management
Sustainable Business
Social Entrepreneurship
Education
Impact of Business to Poverty Alleviation
Innovation Capabilities
Financing of SMEs
Supply Chain Management
of SMEs
SME developments in East Asian and
global economies
Sustainability/Green Management
Implications of Government Policies
Risk Management
Technology & Innovation Trends
Information Security Trends
Globalizing SMEs
Managing Franchised Operations