Adidas

All day I dream about sports

BY:- PRATIK NEEMA

MBA 2ND SEM
 Knowing the company
adidas AG. The Group's principal activities are producing and marketing of
sports goods. The Group markets its products under the brand names:
Adidas, Salomon TaylorMade-adidas, Mavic and Bonfire. Products sold
under the brand name Adidas include footwear, apparel, and sport
accessories such as bags and balls. Salomon brand includes winter sports
skis, snowboards, snowblades, ski boots and bindings, inline skates, hiking
and apparel. TaylorMade-adidas Golf offers a full range of golf equipment,
golf apparel and golf shoe. Mavic brands provides cycle components.
Bonfire includes alpine apparel and erima, which includes team sport
apparel, swim wear and accessories. The Group has operations in Europe,
North America, Asia and Latin America. The company is the largest
sportswear manufacturer in Europe and the second biggest sportswear
manufacturer in the world, after its U.S. rival Nike
Industry Clothing and consumer goods
manufacture

Founded 1924 (registered in 1949)

Founder's Adolf Dassler
Headquarters Herzogenaurach, Germany
Key people Herbert Hainer (CEO)
Products Footwear, sportswear, sports
equipment
Revenue €10.38 billion (2009)
Profit €245 million (2009)
Employees 39,600 (2009)
 logo
The company's clothing and shoe designs typically feature three
parallel bars

It is incorporated into Adidas's current official logo.

The "Three Stripes" were bought from the Finnish sport company
Karhu Sports in the 1950s
 History
Adolf ("Adi") Dassler started to produce his own sports shoes in his
mother's wash kitchen in Herzogenaurach, Bavaria, In 1924.

His brother Rudolf (Rudi) Dassler joined the business which became
Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and
prospered.

In 1936 Summer Olympics, the first sponsorship for an African-

American. success created the good reputation of Dassler shoes among
the world's most famous sportsmen.

Business boomed and the Dasslers were selling 200,000 pairs of shoes
each year.
 split up

 The brothers split up in 1947.

 Rudi forming a new firm that he called Ruda - from Rudolf Dassler,
later rebranded Puma

 Adi forming a company formally registered as adidas AG on 18 August

1949. The acronym All Day I Dream About Soccer,
 Important info
Year info
1987 death of Adolf Dassler‘s & son Horst Dassler joined the company
1989 French industrialist Bernard Tapie bought the company
1993 Robert Louis-Dreyfus bought it & became the new CEO
1994 combined with FIFA Youth Group
1997 Adidas AG acquired the Salomon Group
2004 top English fashion designer Stella McCartney launched a joint
venture line with Adidas
2005 sold Salomon Group to Amer Sports of Finland,bought British rival
Reebok , intoduced "The World's First Intelligent Shoe “ with
microprocessor
2006 an 11-year deal to become the official NBA apparel provider
 Products
Business Description
Running
Association football
Golf
Tennis
Cricket
Basketball
Rugby
Gymnastics
Skateboarding
Accessories
 sandals
 watches
 eyewear
 bags
 baseball
caps
 socks
 deodora
nts
Sponsorship

 New Zealand national  Indian Premier League

rugby team  Delhi Daredevils
 Irish Munster Rugby  Mumbai Indians
 Argentina Pumas  Major League Soccer
 Australian Cricket  London Marathon
Team  2008 Summer Olympics
 England Cricket Team in Beijing, China
Survey areas (local)
 INDORE TENNIS CLUB (ITC)

 YASHWANT CLUB (Y.C)

 ADIDAS SHOROOM (TI)

 APPLE HEALTH CLUB

Consumer satisfaction (local)

excellent
good
average
bad
BRAND AMBASSADORS
Market share (local)
12%
28%
15%

adidas
nike
j.j. jonex
others

45%
Most important factor before purchase
5% 3%
25%

22% Durability
Comfort
Looks
Brand
price

45%
Lets have a look at the production
of the football by adidas