US Licensed Sports Merchandise Market : Trends,

Opportunities and Forecasts (2016-2021)

By Segment - Sports
Apparel, Sports Footwear,
Sports Equipment
(Videogames, Sporting
goods and Toys)
By Leagues NFL, NBA,
MLB, NHL
By Key Players
Competitive Landscape
Strategic Recommendations
March 2016

Table Of Content

S.No

Particulars

Page
No.

1.

Research Methodology

2.

Global Licensed Merchandise Market Overview

11

3.

US Licensed Merchandise Market Overview

12

4.

Global Licensed Market Size, Growth & Forecast

4.1.

Retail Sales of Global Licensed Merchandise , By Value (Historic 2010-15)

13

4.2

Retail Sales of Global Licensed Merchandise , By Value ( Forecast 2016 F- 2021F)

15

4.3.

US Licensed Merchandise Market 2015 & 2021F, Focus on North America

4.4.

4.5.

4.3.1.

Retail Sales of US Licensed Merchandise , By Value (Historic 2010-15)

18

4.3.2

Retail Sales of Licensed Merchandise Accessories in North America 2013 -14 in USD Billion

20

4.3.3.

Retail Sales of US Licensed Merchandise , By Value ( Forecast 2016 F- 2021F)

21

US Licensed Sports Based Merchandise Market Outlook

4.4.1.

US Licensed Sports Based Merchandise Market By Value (Historic 2010-2015)

23

4.4.2.

US Licensed Sports Based Merchandise Market , By Value ( Forecast 2016E-2021F )

25

US Licensed Sports Apparel Market Growth & Forecast

Table Of Content
S.No

Page No.

4.5.4
4.6

4.7

US Licensed Sports Apparel Market , By Value ( Forecast 2016E-2012F)

29

US Licensed Sports Footwear Market Growth & Forecast

4.6.1

US Licensed Sports Footwear Market , By Value( Historic 2010-2015)

31

4.6.2

Average TV Viewership Of College Sports during Spring 2011 Season to Autumn 2014
Season in Millions

32

4.6.3

US Licensed Sports Footwear Market , By Value( Forecast 2016E- 2021F)

33

US Licensed Sports Equipment Market Growth & Forecast

4.7.1

US Licensed Sports Equipment Market , By Value ( Forecast 2010-2015)

34

4.7.2

Market share of major licensed product categories in Sporting Equipment (2013 -2014)

36

4.7.3

US Licensed Sports Equipment Market , By Value ( Forecast 2016E- 2021F)

37

Market Dynamics
5.1

Emerging Trends

42

5.2

Challenges

47

5.3

Growth & Drivers

48

Table Of Content

S.No

Particulars
6.6

Major League Baseball

Page No.
83

Company Profile
7.1

VF Corporation

92

7.2

Jarden

97

7.3

Nike

101

7.4

Adidas- Reebok

107

7.5

G-III Apparel

118

7.6

Dicks Sporting Goods

126

7.7

Under Armour

136

7.8

New Era Cap

140

7.9

Knight Apparels

141

Great American Products

142

7.10

4
8

Strategic Recommendations

143

List of Figures
Figure No.

Figure Title

Page No.

Figure 1:

Retail Sales of Global Licensed Merchandise Market , By Value , Historic( 2010-2015) in USD Billion

13

Figure 2:

Retail Sales of Global Licensed Merchandise Market , By Value, Forecast 2016E-2021F (USD Billion)

15

Figure 3:

Retail Sales of US Licensed Merchandise , By Value , Historic( 2010-2015) in USD Billion

18

Figure 4:

Retail Sales of Licensed Merchandise Accessories in North America 2013-14 in USD Billion

20

Figure 5:

Retail Sales of US Licensed Merchandise , By Value ,Forecast( 2016E-2021F in USD Billion

21

Figure 6:

Retail Sales of US Licensed Sports Based Merchandise , By Value, Historic ,(2010-2015) in USD Billion

23

Figure 7:

Retail Sales of US Licensed Sports Based Merchandise , By Value, Forecast(2016E-2021F) in USD Billion

25

Figure 8:

Retail Sales of US Licensed Sports Apparel, By Value, Historic ,(2010-2015) in USD Billion

27

Figure 9:

Average TV Viewership of NHL in Millions

28

Figure 10:

Average TV Viewership of MLB in Millions

28

Figure 11:

Retail Sales of US Licensed Sports Apparel, By Value, Forecast ,(2016E-2021F)

29

Figure 12:

Retail Sales of US Licensed Sports Footwear, By Value, Historic ,(2010-2015

31

Figure 13:

Average TV Viewership Of College Sports during Spring 2011 Season to Autumn 2014 Season in Millions

32

Figure 14:

Retail Sales of US Licensed Sports Footwear, By Value, Forecast,(2016E-2021F

33

Figure 15:

Retail Sales of US Licensed Sports Equipment, By Value, Historic,(2010-2015)

34

Figure 16:

Market Share of Sporting goods, videogames & Toys 2013

36

Figure 17:

Market share of Sporting goods, videogames & Toys 2014

36

Figure 18

Retail Sales of US Licensed Sports Equipment , By Value, Forecast (2016E-2021F)

37

Figure 19:

Percentage share of retail sales of sports league in 2013

53

Figure 20:

Percentage share of retail sales of sports league in 2014

53

List of Figures

List of
of Figures
Figures
List
Figure No.

Figure Title

Page No.

Figure 21

Competitive Positioning of Major Leagues 2014

55

Figure 22:

Fan ranking of top 5 NHL teams 2015

62

Figure 23:

TV Viewership of NHL (2011-15) and Stanley Cups (2012-15)

63

Figure 24:

Average game attendance NHL 2010-2015

64

Figure 25:

Average Ticket Price NHL 2010-15

65

Figure 26:

Fan ranking of Top 5 NBA teams 2015

69

Figure 27:

Fan value of top 5 NBA teams

70

Figure 28:

TV Viewership of NBA Regular Season ( 2011-2015)

71

Figure 29:

Average Game Attendance of NBA 2011-2015

72

Figure 30:

Average ticket Price of NBA (2010-2015)

73

Figure 31:

Fan Rankings of Top 5 NFL Teams 2015

80

Figure 32:

Average Game Attendance of NFL 2011-2015

81

Figure 33:

Average ticket Price of NFL (2010-2015)

82

Figure 34:

TV Viewership of MLB Regular Season ( 2011-2015) ESPN Telecast

88

Figure 35:

Average Game Attendance of MLB ( 2011-2015)

89

Figure 36:

Average Ticket Price of MLB ( 2010-2015)

90

Figure 37:

VF Corporation Revenue (2011-15)

96

Figure 38:

VF Corporation EBITDA growth ( 2011-2015)

96

Figure 39:

Year wise Significant Acquisition by Jarden

98

Figure 40:

Jarden Revenue (2011-2015)

100

Figure 41:

Jarden EBITDA growth ( 2011-2015)

100

Figure 42:

Nike Wholesale Equivalent Revenue by Product Categories 2014

105
6

List of Figures
Figure No.

Figure Title

Page No.

Figure 43:

Nike Wholesale Equivalent Revenue by Product Categories 2015

105

Figure 44:

Nike Revenue 2011-2015

106

Figure 45:

Nike EBITDA growth 2011-2015

106

Figure 46:

Adidas Reebok Brand Portfolio

108

Figure 47:

Adidas Reebok Revenue (2011-2015)

117

Figure 48:

Adidas Reebok EBITDA Growth 2011-2015

117

Figure 49:

G-III apparel Licensed Brands Under Various Product Categories

123

Figure 50:

Market Share of licensed , non licensed & retail operations of G-III Apparel 2015

120

Figure 51:

G-III Apparel Revenue 2011-2015

125

Figure 52:

G-III Apparel EBITDA Growth 2011-2015

125

Figure 53:

Market Share of Dicks Sporting Goods by Business Segments 2014

131

Figure 54:

Dicks Sporting Goods Revenue 2011-2015

132

Figure 55:

Dick s Sporting Goods EBITDA Growth

132

Figure 56:

Top 5 Licensee Revenue 2011-2015 in USD Billion

133

Figure 57:

Gross Income of Top 5 Licensee 2011-2015 in USD Billion

133

Figure 58:

PBT of Top 5 Licensee 2011-2015 in USD Billion

134

Figure 59:

EBITDA of Top 5 Licensee 2011-2015 in USD Billion

134

Figure 60:

PAT of Top 5 Licensee 2011-2015 in USD Billion

135

Figure 61:

Under Armour Net Revenues by Product Category 2014

138

Figure 62:

Under Armour Net Revenues by Distribution 2014

138

List of Tables

Research Methodology

Research Definition

The report presents findings of a comprehensive study on US licensed Sports Merchandise

with three

major

markets namely- Licensed Sports Apparel , Licensed Sports Footwear & Licensed Sports Equipment . The report also
presents finding of Major Sports League in terms of their TV Viewership , Game Attendance & Ticket Price
Data Analysis and Interpretation
Our historic market trend has been
figured out
by various paid databases which was further triangulated with inputs
Research
Methodology
and insights from industry experts, companies and stakeholders, through primary research (CEOs, Marketing
managers, Country Heads, Key accounts managers, among others). Back-of-the-Envelope calculation for the market
estimation has been made through proper understanding of the market as well as future business strategies of the
companies operating in the market.
Azoth Analytics has conducted quantitative as well as qualitative research to gather market insights such as market sizing, market
segmentation, recent trends and developments and competitive landscape. Our team has conducted extensive primary surveys by
reaching out industry experts across the Major retailers in licensed merchandise as well as major manufacturers in this market
For Forecasting purpose we have accessed some of the paid databases such as Bloomberg, Reuters, Factiva, Hoovers etc.

US Licensed Merchandise Market

US Licensed Sports Merchnadise

Figure 1 : Retail Sales of Global Licensed Merchandise

By Value , Historic ( 2010-2015) in USD Billion

Figure 2 : Retail Sales of Global Licensed Merchandise

By Value , Forecast ( 2016F-2021F) in USD Billion

CAGR: XX%

Revenue in US$ Billion

140
120
100
80
60
40
20
0

67 76

CAGR: XX%

124
110
89 98

150
100
Revenue in US$ Billion

67 76

110124
98
89

50
0

201020112012201320142015

Figure 3 : Retail Sales of US Licensed Merchandise

By Value , Forecast ( 2016F-2021F) in USD Billion

Figure 4 : Retail Sales of US Sports Licensed Merchandise

By Value , Forecast ( 2016F-2021F) in USD Billion

CAGR: XX%
150
100
Revenue in US$ Billion

50
0

CAGR: XX%

110124
98
89
67 76

150
100
Revenue in US$ Billion

50
0

110124
98
89
67 76

US Licensed Sports Merchnadise

Figure 4 : Retail Sales of US Licensed Sports Apparel
By Value , Forecast ( 2016 F-2021F) in USD Billion
CAGR: XX%
150
100
Revenue in USD Billion

89
67 76

Figure 5 : Retail Sales of US Licensed Sports Footwear

By Value , Forecast ( 2016 F-2021 F) in USD Billion

124
98110

150
100
Revenue in USD Billion

50

Figure 6 : Retail Sales of US Licensed Sports Equipment

By Value , Historic ( 2010-2015) in USD Billion
CAGR: XX%
150

Revenue in USD Billion

50
0

110124
98
89
67 76

50

100

CAGR: XX%

89
67 76

Figure 7 : Retail Sales of US Licensed Sports Equipment

By Value , Forecast ( 2016F-2021F) in USD Billion
CAGR: XX%

124
98110

150
100
Revenue in USD Billion

50
0

110124
98
89
67 76

US Licensed Sports Merchandise Market: Trends, Opportunities and

Forecasts (2016-2021)
(By Segment - Sports Apparel, Sports Footwear, Sports Equipment
-Videogames, Sporting goods and Toys; By Leagues NFL, NBA, MLB,
NHL; By Key Players Competitive Landscape)
Date of Publication: March 2016
Number of Pages: 142
Price: US$ 1800 (Single-User License)
: US$ 3000 (Multi-User License)
For Placing an Order of the Report, Please Follow the Link:
http://http://www.azothanalytics.com/report/us-licensed-sports-merchandise-market-trends-opportunities-and-forecasts-2016-2021-r19

binny@azothanalytic
s.om
+91 9873426288

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