Company Presentation

Summary

Who are we?

What do we offer?
Why online?
Panel products online
Non-panel products online
Security
Online panel
Experience
Case studies

Who are we?

Inovaction Research was born in 2005 aiming to offer full expertise

in online market research primarily in Eastern Europe, but also worldwide,
where internet penetration allows it, through the network of its fully
trustable partners.
Our company represents a group of market research experts; each
of our full-time employee has at least 7 years experience in research field,
and passed a very complex recruiting process in order to be sure that our
deliveries meet your highest standards.
Inovaction Research has been an ESOMAR Member since 2006

What do we offer?

Global coverage - we can run online studies in any country where the
internet penetration allows
Only market research dedicated panels, fully double opt-in recruitment and
multiple sources
Capabilities of combined methods (e.g. CATI-to-WEB) for achieving targets
difficult on pure online
Questionnaire translation and programming in any language requested
(including Asian and Slavonic languages)
24/7 survey hosting and monitoring
Full client control through our real time reporting tool
Capability of delivering interim data during the fieldwork
Delivery in any format requested (ASCII, SPSS, QAX, SAS, PPT reports)

Why
online?
SPEED
Fast programming and set-up for any questionnaire of maximum 15 minutes is
launched in
48 hours from materials receiving
Short fieldwork period, any average study is filled in 5 days from launching
Quick delivery, generally the delivery file is send with 24 hours from project
completion
Practically you can get final results for an average study in 8 days
COST
Significant lower costs than traditional research (offline, CATI)
Special price grid with significant discounts for long term partnerships
Special discounts for tracking studies and volume discounts for larger projects
SECURITY
Security features are offered by default on any research type, there is no extra
charge for
making your concepts secure, products, packages, ads or any other item you
wish to be
secured
100% fairness, no human subjectivism touch the results, you get practically in
5
touch
directly with your respondents answers

Panel products
Media Tests - TV Tests
Ad test: pre-testing of new TV advertising spots
Parallel testing of more Ad ideas and profiling each test
Testing spots up to 30 seconds
Possibility of testing one spot for each respondent or several spots randomized order
ID

test: pre-test of new channel ID or re-branding

Testing one or more still or moving channel IDs or promos
Visual and sounds profiling
Spots up to 30 seconds
One ID/promo per respondent or more randomized order

Program test: pre-test of new single program or new program schedule

Testing ID, promo and program layout
Visual and sounds profiling
Possibility of inserting spots larger than 30 seconds for program testing

Panel products
Media Tests - Radio Tests
Ad test: pre-testing of new radio advertising spots
Parallel testing of more radio spots ideas and profiling each test
Testing spots up to 2 minutes
Possibility of testing one spot for each respondent or several spots randomized order
ID

test: pre-test of new radio channel ID or re-branding

Testing one or more still, moving or listening radio channel IDs or promos
Visual and sounds profiling
Spots up to 2 minutes
One ID/promo per respondent or more randomized order

Program test: pre-test of new single radio program or new radio program schedule
Testing ID, promo and radio program layout
Sounds profiling
Possibility of inserting spots larger than 2 minutes for radio program testing

Panel products

Product/Package Testing

Testing of a new product/package under

special security features
Each item is protected against unauthorized: copy/paste, print, screen
capture, save/download, re-use from
browser cache

Sensitive concepts memorize

interviewers reactions
Interest map on new package/product
tested

Panel products

Price Testing

Testing the price sensitiveness of an existing product or a new launched product

Testing price range lower price, higher price, critical price
Price testing comparative for different package sizes, quantities, offers

Panel products

Brand Image/Awareness
Image/awareness evaluation of an existing brand,
and identifying of its weaknesses
Compare the client brand image with the competitors brands image
Identify key differences between targeted brand and competitors

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Panel products

Usage & Attitude

Usage evaluation of a certain type of products/services through
different periods of time
Identify key differences of usage in different periods of time
Understand and predict the usage periodicity of certain products/services

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Non-panel products

Website Evaluation
Analyzes the strengths and weaknesses of the website with focus on content,
functionality,
design, navigation and efficiency
Specific Options
Web Brand Effect - evaluates the website's effect on the brand equity according
to brand image and awareness
Web Profiler - a detailed study of visitors according to duration of visit, general
internet usage, e-commerce behaviours, specific interests, detailed sociodemographics etc
Web Impact Call-back - personnel interviews with people, focused on specific
targets

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Non-panel products

Customer Satisfaction Survey

Evaluates collaboration satisfaction rate of the client on
different collaboration stages (pre-sales, sales,
negotiations,
assistance, feed-back)

Employees Satisfaction Survey

Evaluates of the working environment by the employees
(working
program, work load, team work, collaboration with higher and
lower
positions, remuneration package)

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Securit
y

All still, moving or radio concepts are protected

The protection works against un-authorized:
Printing
Copying / Pasting
Screen capturing
Saving
Downloading
Re-using from browser's cache

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Online
Panel
January 2014: 57,610 active panelists
Demographics:
Panel distribution Romania
Panel count 57610

Gender

Region

Income

HHld size

Male

51.20%

Moldova

22.61%

1 - 300 RON

4.94%

1 person

Female

48.80%

Muntenia

10.06%

2 300 - 500 RON

4.51%

2 persons

24.26%

5.27%

3 501 - 750 RON

4.94%

3 persons

37.64%

4 persons
5+
persons

26.40%

Banat

Age
-18

Transilvania 19.99%

18-24

25.20%

Oltenia

8.23%

25-34

31.30%

Dobrogea

4.33%

35-44

21.60%

45-54

9.90%

4 751 - 1000 RON 7.90%

5 1001 - 1500
RON
13.74%
6 1501 - 2000
RON
16.83%
7 2001 - 3000
RON
19.46%
8 3001 - 4000
RON
12.36%
9 4001 - 5000
RON
6.70%

55-64

5.20%

10 5000 RON +

65+

0.60%

6.20%

Bucuresti

29.51%

3.42%

8.28%

8.62%

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Experience

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Case Study
1
Concept Test
Romania general population
Beer drinkers at least once a week
Age:18-65 y.o.
Sample size:500 completes
Incidence rate: 50%
Questionnaire length: 25 minutes 5
concepts to be tested
Study timing
Questionnaire development

1 w.d.

Programming

2 w.d.

Fieldwork

5 w.d.

DP

1 w.d.

Report

3 w.d.

TOTAL

12 w.d.

Study budget
Management

200

Questionnaire design

200

Programming

225

Panel cost

1000

DP

200

Report

1000

TOTAL

2,825

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Case Study
2
U&A
Romania general population
National Representative for urban
population
Age:18-65 y.o.
Sample size:1000 completes
Incidence rate: 70%
Questionnaire length: 20 minutes
Study timing
Questionnaire development

1 w.d.

Programming

2 w.d.

Fieldwork

5 w.d.

DP

1 w.d.

Report

3 w.d.

TOTAL

12 w.d.

Study budget
Management

175

Questionnaire development

300

Programming

200

Panel cost
DP

1700
175

Report

1200

TOTAL

3,750

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Case Study
3
Ad Test
Romania general population
Premium beer drinkers at least once a
week
Age:18-65 y.o.
Sample size:800 completes
Incidence rate: 25%
Questionnaire length: 20 minutes 2 TV
Ads included
Study timing
Questionnaire development

1 w.d.

Programming

2 w.d.

Fieldwork

8 w.d.

DP

1 w.d.

Report

3 w.d.

TOTAL

15 w.d.

Study budget
Management

175

Questionnaire development

150

Programming

250

Panel cost

2800

DP

175

Report

800

TOTAL

4,350

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Contact

For more information or quotation requests please

contact:

Mihai Ionita
Managing Director
mihai_ionita@inovaction-research.com
rfq@inovaction-research.com
+40-31-7101369
+40-21-2017604
+40-769-667700

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